Unit 9 – P2 Explain the role of promotion within the marketing mix for a selected product/service. Ias one of the four P’s within the marketing mix. in relation to Thorpe Park and on their main appeal the rides. To promote their rides‚ Thorpe Park uses a series of promotional methods‚ and advertising is they would like their advert to air and it also helps to give customers a visual of what the rides look like. Place‚ Thorpe Park is situated in Staines‚ the ride saw is situated within the actual
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Elements of Marketing Mix "A typical marketing mix includes a product‚ offered at a price‚ with some promotion to tell potential customers about the product‚ and a way to reach the customer ’s place" (Perreault & McCarthy‚ 2004‚ pg. 36). A company will use the marketing mix in order to control variables in marketing to satisfy a target group. This paper will describe the four elements of the marketing mix; product‚ place‚ price‚ and promotion. In addition‚ the four elements of the marketing mix will be
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related products sold by a business 7. Product mix- the variety of product lines that a business produces or a retailer stocks 8. Product range- all of the types of products made by a business 9. Product life cycle- the pattern of sale recorded by a product from launch to withdrawal from the market 10. Total quality management- an approach to quality that aims to include all employees in the quality improvement process 11. Extension strategies- marketing plans that extend the maturity stage of a product
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Marketing Mix Product The first market mix element is Product. A product is anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want.Product decision normally base on brand name‚ Functionality‚ Styling‚ Quality‚ Safety‚ Packaging‚ Repairs and Support‚ Warranty‚ accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚which
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PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has been planed to be have a comprihenshive understandingof thecompany‚and the industry and compitator‚and to understand marketing as a function .Shampoo:Shampoo in India was derived from the Hindi
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superior in one or more aspects compared with others to be welcomed by customers and make them to pay well for each product (Cutler‚ 179:1379). Vignali in an article with the title of McDonald: the globalization thought by using marketing mix states that in marketing mix‚ McDonald has offered its product by creating a standard procedure that is the same in all parts of the world‚ according to the tastes and traditions of different countries and their laws. For instance‚ Big Mac is served without
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business opportunites for Mimco and also investigate what the objectives are of these opportunites and what stragagies will be implemented to generate sales and revenue growth. 1.0 Mimco Environmental Analysis 1.1 External Macro Influences Marketing Environment Category | Specific Trend‚ Change or Event | Monitoring Information Source | Demography | More women are choosing careers over family‚ therefore they have more disposable income. The median age for women to get married today is
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which consists of the largest group (more than 45%) of the country’s population.5 Promotion in the marketing mix Promotion is one of the 4Ps of the marketing mix.6 Promotion relates to raising brand awareness of Bata that can be done by the following methods such as advertising‚ public relations‚ personal sales‚ direct marketing and sales promotion.7 Promotion” is not a main “P” in Bata’s marketing mix as in spite of its brand image; Bata does not advertise its brand strongly in the media or public
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changing the marketing mix 3. Far more new products fail than succeed. a. True b. False 4. New products are important to companies because they are a key source of growth. a. True b. False 5. In addition to formal research and development‚ a company can internally generate new product ideas through which of the following? a. trade magazines b. customers c. suppliers d. competitors e. intrapreneurial programs 6. Which of the following are included in the marketing strategy development
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ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step that must begin with an understanding of the total cost of the product or service. Markup
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