Place in the Marketing Mix refers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚ mailorder books / records‚ direct flight bookings‚ internet sales and bookings. One stage channel: Many FMCGs fall into this category‚ for example‚ branded food stuffs‚ clothing‚ DIY products
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AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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Express 1 Strategic Marketing Plan‚ Spring 2009 STRATEGIC MARKETING PLAN For the E1SHIP WEB PORTAL Prepared by Sejal Dsouza Charles Kirker Gabrielle Perham Andrea Sikes Ece Yilmaz 1 Express 1 Strategic Marketing Plan‚ Spring 2009 EXECUTIVE SUMMARY The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative web portal‚ E1ship. Express 1 is only fifteen years old and has expanded from Salt Lake City‚ Utah to sixty locations throughout
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Gamble‚ a soap maker‚ emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters‚ Olivia and Elizabeth Norris‚ Alexander Norris‚ their father-in-law‚ called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31‚ 1837‚ as a result of the suggestion‚ Procter & Gamble was created. P&G profile: * P&G serves approximately 4.6 billion people around the world with its brands. * The Company
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providing new solutions which better meet customer needs. Innovative solutions often do not require major breakthroughs in technology. For example Direct Line became the leader in car insurance by removing the need for brokers through its telemarketing campaigns. Or Dell became the profitable computer company just by becoming the first to market computers directly to its consumers. Four brand categories of new products: 1. Product replacement 2. Additions to existing lines 3. New product
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how does hair conditioner works? 1. As most of us are aware‚ conditioners are meant to moisturise hair from the roots to the tip. They are made up of different types of softening and moisturising ingredients that make hair shinier‚ softer and glossier. Primary ingredients include surfactants‚ moisturisers‚ glossers‚ detanglers‚ thermal protectors‚ lubricants and essential fatty oils. 2. The ingredients such as fatty oils and moisturisers lend a coating of humectants to the hair to lock the
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Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic The product‚ which I have chosen for this assignment‚ is the mobile phone Nokia 7210. The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts. The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM
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Company History and Background Nintendo Company is a Japanese multinational company which was founded in 1889 to produce hanafuda cards. It is now one of the largest corporations in the video game industry. An Early Nintendo Poster The company‚ based in Kyoto‚ Japan‚ was founded by Fusajiro Yamauchi and was named Nintendo Koppai. Yamauchi started off his empire by producing playing cards for a game known as hanafuda. Due to the popularity of the playing cards‚ Yamauchi needed to hire extra
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COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: ZD 6703 MARKETING PLAN: HIMALAYA HEAL HAIR SHAMPOO BY KOK HONG LEONG - ZP01949 WONG CHING WOOI – ZP01963 1.0 EXECUTIVE SUMMARY Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant‚ Rauvolfia serpentine‚ which helped pacify them. Fascinated by the plant’s effect on elephants
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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