Target customer Over 30 years old men‚ who are middle income level‚ preventing hair fall problem. User Status: Potential users‚ regular users 4Ps 1. Product I am going to talk about the product of marketing mix for these shampoos. Product is plays a principle roles in marketing mix. Now‚ I would like to elaborate by levels of product and product classification. First‚ I want to talk about the BAWANG Man’s Anit-hair Fall Shampoo. The core benefit of the shampoo is that the customers can
Premium Marketing Management Project management
Management | BRITISH AIRWAYS SERVICEs‚ DECISIONS OPERATIONS MANAGEMENT | | PGBM50: Service Operations Management | TUTOR: DR. CHIKEZIE OKIKE | BRITISH AIRWAYS SERVICEs‚ DECISIONS OPERATIONS MANAGEMENT | | PGBM50: Service Operations Management | TUTOR: DR. CHIKEZIE OKIKE MUHAMMAD ALIYU 099119391 May 22‚ 2012 MUHAMMAD ALIYU 099119391 May 22‚ 2012 TABLE OF CONTENTS 1.0 INTRODUCTION 2 2.0 THE SERVICE CONCEPT OF BRITISH AIRWAYS 3 2.1 THE
Premium
suppliers (Wholefoods Market‚ 2014a). The company is steadily ranked one of the top socially responsible businesses and celebrates 4th ranking on Green Power Partnership from Environmental Protection Agency (Wholefoods Market‚ 2014b) Wholefoods Marketing Mix Product A typical WFM carries over 2‚600 natural and organic products that include produces‚ seafood‚ grocery‚ meat/poultry‚ baked goods‚ prepared foods & catering‚ coffee & tea‚ nutritional supplements‚ body care‚ educational products‚ floral
Premium Organic food Organic certification Whole foods
Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
Premium Marketing
Lancôme’s main competitors are Clinique‚ Perscriptives‚ Mac‚ Estee Lauder‚ Olay‚ Neutrogena‚ Clearasil and Clean and Clear. These competitors act as substitutes to our Lancôme brand. Segmentation Variables Benefits Sought Special / Regular Marketing Mix Sensitivity Price Sensitivity Demographics Age In order to determine our market coverage strategy‚ we must first consider variables that can segment our focus market. Any company could potentially use these segmentation variables to segment the
Premium Marketing
Introduction to Marketing Marketing Mix of Zenith Foods Table of Contents Introduction Zenith is operating in Pakistan for the last 15 years and is the largest kosher meat exporter in Pakistan. It aims at promoting fresh and hygienic meat to the public. Its modern abattoir has separate portions for large animals (Cattle & Buffalo) and small animals (Sheep & Goat). These plants are equipped with the state-of-the-art German machinery. In order to meet the strict standards
Premium Pricing Meat Sacrifice
PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places‚ organizationsand ideas
Premium Marketing Pricing
Marketing Mix Product Consumers consider products as bundles of benefits that satisfy their need. The basic level of a product is the core benefit to the customer. People who buy Panadol for cold and flu are buying more than a pill that is used for fast effective temporary relief for symptoms of cold and flu. They are buying on-the-go health that provides close-to instant relief to the illness. The brand‚ Panadol‚ has long dominated the retail scene. This is because GSK‚ the manufacturer of Panadol
Premium Marketing Pricing
AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
Premium Milk
business segments that include Automobiles‚ Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands1. The company’s slogans in the U.S are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". 2 Marketing Mix: Innovative engineering and technology are at the core of what makes a BMW the amazing automobile it is today. Every detail of a BMW is designed with a single goal in mind: to enhance the joy of driving. BMW engineers have high priorities of providing
Premium Automobile BMW