Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify
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MARKETING MIX A. PRODUCT - Dr. Dre Beats is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y‚ the people under this category are those who are all about what’s new‚ trendy‚ and value brand names. Tag-line : "People aren’t hearing all
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History Wynn Resorts‚ LTD was formed by former Mirage Resorts Chairman/CEO Steven Wynn on October 25‚ 2002‚ who currently serves as the Chairman of the Board and CEO of Wynn. His knowledge of the gambling and casino industry is indispensable to Wynn Resorts‚ as he is accredited to turning the luxury casino industry in Las Vegas into what it is today. Wynn’s mission is: “A commitment to providing an elegant environment‚ high quality amenities‚ a superior level of service and distinctive attractions
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PLANNING AND OPERATING A RESORT BASED SPA: Introduction: The purpose of this research is to provide information for owners‚ operators and developers of resorts who are thinking about adding a spa to their property or project. The definition of a resort‚ in the context of this research is a place where guests visit for recreation‚ health and pleasure. The location is very important and resorts can be found in places such as beaches‚ mountains‚ lakes‚ tropical settings or in areas
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Marketing mix of Walton Group of Bangladesh Executive Summary: This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market‚ Walton has become a reliable name for customers. Countrywide network‚ inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances‚ yet it has always been
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MBA ASSIGNMENT ASSIGNMENT TITLE Abstract In hospitality industry there is much kind of outlets like hotels and resorts‚ restaurants‚ bar‚ coffee shop these are the place is serving food and beverage here I am going to give my research about coffee shops which providing like hot and warm coffees and quick bites to the customers. I did my research work on Indian coffee
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bulk buyer segment and went to individual consumers of paints. AP went slow on urban areas and concentrated on semi-urban and rural areas. AP went retail. AP went in for an open-door dealer policy. AP voted for nationwide marketing / distribution AP BYPASS THE BULK BUYER SEGMENT AND GOES TO INDIVIDUAL CONSUMERS Bulk buyer segment was the major segment of the paint business in the earlier days and any paint company needed a share of this major segment for sheer survival. Though
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FACULTY OF BUSINESS‚ ECONOMICS AND LAW PG ASSIGNMENT COVERSHEET Assignment Details Module Name and Code Perspective in Tourism Management Assignment Title The Characteristics of an Effective Marketing Mix For Tour Operators Word Count: 3173 Deadline 06 January 2014 Student Details Student Name URN 6245046 Programme MSc Tourism Management Al Araimi Salim Student Declaration To be agreed by Student Please refer to the University of Surrey Regulations for
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organisations to focus on better marketing and strategic planning. Hotels and firms now believe that personal and strong relationships with potential customers is key to competitive advantage in today’s competitive business environment. The idea of developing and upholding the relationship between customers and organisations through comprehensive marketing plans took a while. Before‚ organisations were more vigilant to improve their line of products and services only. Strategic Marketing planning was introduced
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Resort management analysis: seniors market Accepting the proposition that demography represents our destiny to a large degree‚ the example in Table 1.1 focuses on one factor that is expected to influence resort futures and is susceptible to management influence‚ namely the growing significance of our seniors market. The electronic newsletter Travel Impact Newswire reports on ‘The Impact of Demographic Change’ in one of its issues. One story relates to a Mastercard Insights Report on Japan’s
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