Marketing Mix PRODUCT As a clothing store which is focusing on local designed and European designed clothes‚ our products are going to be high-end‚ fashionable‚ green and unique. First‚ because the trend of ENVIRONMENTAL PROTECTION develops very fast‚ we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time‚ we are going to use Environmental protection shopping bag in our business and use green
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FRAGRANCE 1 Table of Contents Product Details............................................................................................................................3 Core Product...............................................................................................................................3 Actual Product.............................................................................................................................3 Augmented Product..............................
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Contents I) INTRODUCTION 3 1. General Introduction 3 2. Market 3 II) MARKETING ENVIRONMENT 4 1. Micro – Environment 4 2. Macro – environment 4 2.1 The Economic Environment 4 2.2 The Cultural Environment 5 2.3 The Natural Environment 6 2.4 The Demographic Environment 7 III) MARKETING MIX 7 1. Target Market 7 2. Price 8 3. Product 8 4. Distribution 9 5. Promotion 10 IV) LESSON 13 I) INTRODUCTION 1. General Introduction Type: Public (NYSE: DIS) Year of establishment: 16/10/1923 Industry: Media and
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Marketing mix of MCAT Box Office (MBO) Cinema and Lotus Five Star (LFS) Cinema will be analysed in this section‚ which comprises of product‚ price‚ place and promotion (4Ps). a. Product MBO Cinema and LFS Cinema provides the facility of e-booking tickets. Customers are able to book their tickets in advance without having to wait for long queues at the ticket counter to save time. Besides selling tickets as their main business‚ both Cineplex also sell popcorns‚ soft drinks‚ other snacks‚ and exclusive
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2. Executive Summary The Retro Skincare is a new business providing high-quality‚ full service distribution of skincare products specialty in moisturizing skin products and whitening product. Our product supplier is Reuben SkinPro Company. Reuben SkinPro Company is the sole manufacturer of the skincare product and located in Sabah. In particular‚ what really sets up apart is that we are the ONLY full service
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1. MARKETING MIX Marketing services is Marketing People. When a customer signs an underwater IRM contract‚ he is buying a service to be performed. In the end‚ he will be the owner of a tangible product‚ Inspection Report‚ but the quality and cost‚ as well as the suitability of that report as a solution to his problem depend largely on the services rendered by the contractor. The buyer’s best evidence of the quality and competitive superiority of the service he will buy is the impression he gets
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Delhi pragya1211@gmail.com Wagisha Jha Division of Electronics and Communication Engineering Netaji Subhas Institute of Technology‚ University of Delhi New Delhi wgisha.jha@gmail.com Abstract—Cement is the single most important and profitable product in the building material sector and with the consumption of cement in India to touch 600 million tonnes by the year 2020.-this is truly the California Gold Rush of the new century. With an 8% GDP growth rate‚ governmental infrastructure augmentation
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American Association of Marketing‚ could be “a name‚ term‚ symbol‚ design or a combination of them intended to identify goods or services of one seller or a group of sellers and to differentiate them from those of competitors”. After 1922 when the initial product “vegemite” was invented and had to be positioned at the Australian Market through different kinds of commercials for television‚ radio‚ contests‚ a new challenge appeared for the Kraft Foods Inc. Company. Although the product was very popular in
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Karlstad University A Study of Factors Affecting on Men’s Skin Care Products Purchasing‚ Particularly in Karlstad‚ Sweden A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration School of Graduate Studies Master Thesis – One year program (FEAD 01) Karlstad University Academic Year 2010 Thesis Advisors: Per Skålén Sofia Molander Chanintorn Moungkhem 860119-T219 Jiraporn Surakiatpinyo 860926-T204 Karlstads universitet 651
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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