goddess of sound. Sony Corporation is the electronics business unit and the parent company of the Sony Group‚ which is engaged in business through its five operating segments—electronics‚ games‚ entertainment (motion pictures and music)‚ financial services and other. These make Sony one of the most comprehensive entertainment companies in the world. Sony’s principal business operations include Sony Corporation (Sony Electronics in the U.S.)‚ Sony Pictures Entertainment‚ Sony Computer Entertainment
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Benchmarking: An International Journal Emerald Article: Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh Article information: To cite this document: Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh‚ (2012)‚"Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis"‚ Benchmarking: An International Journal‚ Vol. 19 Iss: 2 pp. 219 - 238 Permanent link to this document: http://dx
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Abstract Marketing mix can be defined as combination of marketing elements used in the sale of a particular product. (Marketing‚ 2007) The elements‚ also known as the four Ps‚ are product‚ price‚ place (of distribution)‚ and promotion. All are important in defining and fulfilling a target market. Companies use different aspects of marketing mix to help them better serve their target market. Starbucks primarily focus is to provide outstanding service and products to their customer‚ while earning
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Indian Information Technology Industry : Past‚ Present and Future& A Tool for National Development Somesh.K.Mathur1 Abstract India ’s software and services exports have been rising rapidly. The annual growth rate ranges between 20 -22% in IT services and nearly 55 % in IT-enabled services (ITES)‚ such as call centres‚ Business Process Outsourcing ( BPO) and other administrative support operations. Together they are predicted to grow at 25% pa till 2010.The IT industry is highly export oriented and
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explain the 7 elements of the extended marketing mix and illustrate how the mix would be tailored to suit the needs of two customer groups‚ within a Hospitality and Tourism organisation of the choice. The organisation author choose to help demonstrate how extended marketing mix is used in real work environment is Hilton Belfast Hotel in Northern Ireland. Author will explain extended marketing mix definition and 7 elements of it. Extended Marketing Mix Marketing decisions generally fall in to the following
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Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader‚ marketing is a part of the business. Because there are many ways to fulfill the needs of the customer‚ a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing
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THE IMPACT AND BENEFITS OF INTERNET ON MARKETING MIX A.ARULKUMAR RESEARCH SCHOLAR IN COMMERCE ST.JOSEPH ’S COLLEGE‚ TRICHY-2 Abstract: Few things have dramatically and immediately impacted our lives and the way many businesses operate more than the development of the Internet. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce. The Internet provides opportunities for an organization to enhance its business in a cost-effective
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Case Assignment M.Sc. Services Marketing Spring Term 2015 Key factors that influence customers’ initial Self-Service Technology (SST) trial decision Name: Martin Bartel Submitted to: Prof. Dr. Tomas Falk Submission Date: April 25th‚ 2015 Word count: 800 Services Marketing 2 Technologies have changed the way people around the globe live‚ work and communicate. The progress‚ pace and accessibility of technological developments shaped the way companies offer their services to customers and how
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SMALL COMPANY TO BEING EVOLUTION OF THE HERO GROUP FROM A SMALL COMPANY TO BEING THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO THE WORLD’S LARGEST MANUFACTURER OF BICYCLES AND TWO WHEELERS WHEELERS Trade Basic Manufacturing Product Service • BPO • IT • Training & Education • Financial Progenic Product Auto Components Bicycle Parts Bicycle Mopeds Motorcycles Product Knowledge Collaboration Product Reverse Engineering Castings Shock Absorbers Sheet Metal Cycle‚ moped
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