Introduction to Automobile Industry AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898‚ a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be an exaggeration to say that this industry in the coming years will
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The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand ’s offer‚ and is often associated with the four P ’s: price‚ product‚ promotion‚ and place.[1] In service marketing‚ however‚ the four Ps are expanded to the seven P ’s [2] or eight P ’s to address the different nature of services. In the 1990 ’s‚ the concept of four C ’s was introduced as a more customer-driven replacement of four P ’s.[3] There are two
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1199 Marketing Principles Marketing Plan for Fitflop Done By: Khoo Chien Ying (Gil) [3396979] Chew Yun Wei [3396548] Kong Peiling [3396996] Wong KeXian [3397400] Maryann Bey Yu Yuan [3399432] Foo Jia Min [3396756] Agenda: 1. Executive Summary-------------------------------------------------------------------Pg 3 2. Company Background----------------------------------------------------------------Pg 4-5 3. Company Mission---------------------------------------------------------------------Pg
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Automotive Industry Presented to: Israel Export & International Cooperation Institute November 2010 1 China’s Automotive Sector - Prepared for IEICI Updated November 2010 (Original April 2009) Table of Contents EXECUTIVE S UMMARY ---------------------------------------------------------------------------------- 3 1. 1.1 1.2 1.3 MARKET OVERVIEW ------------------------------------------------------------------------------ 4 General Overview Market Structure Emerging Industry Trends 4
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AUTOMOBILE INDUSTRY IN INDIA The automotive industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally‚ but is now seeing flat or negative growth rates. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9 million units in 2011. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating
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Automobile Industry Mirza Rohail Baig 1 February‚ 2009 Pakistan is an emerging market for automobiles and automotive parts offers immense business and investment opportunities. The total contribution of Auto industry to GDP in 2007 is 2.8% which is likely to increase up to 5.6% in the next 5 years. Total gross sales of automobiles in Pakistan were Rs.214 billion in 2006-07 or $2.67 billion. The industry paid Rs.63 billion cumulative taxes in 2007-08
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A Global Country Study Report On “Automobile Industry (TUNISIA)” Business Opportunity for Gujarat/Delhi. Submitted By: Submitted To: CHAUDHARI BHAVIKKUMAR MAHESHBHAI (Asst. Prof. sahal vajivala.) CHAUDHARY AKSHAYKUMAR ROHITBHAI Grow more faculty of management. FACULTY OF MANAGEMENT STUDIES‚ DODIYA SAJIDHASAN MIKDADALI KHARADI KINJAL PRATAPBHAI VIJAPURA MAHAMMADBILAL ABIDBHAI MAURYA NIRAJKUMAR LALLUBHAI (GROW MORE FOUNDATION)‚ HIMATNAGAR. INSTITUTE CODE: 713. Introduction of Tunisia. Continent
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MARKETING PRINCIPLES NADISHA ADIKARI HND/BM/49 ICBT CITY CAMPUS LECTURER- MRS. INOKA GUNARATHNE Acknowledgements First and foremost‚ I would like to gratefully acknowledge the enthusiastic supervision of Mrs. Inoka Gunarthne throughout the journey of making this assignment a success by walking beside me. As it is said‚ no one walks alone on the journey of life. I take immense pleasure to thank her. I would also like to thank my beloved parents who inspired‚ encouraged and fully supported
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The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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Gourmet Pizza Bars and Real Burger World (RBW) - ended up with remarkably different results from the following aspects; marketing strategy‚ the environment‚ consumer behavior and target market and positioning. MARKET STRATEGY The foundation of both Crust and RBW was animated by a similar desire to provide a gourmet or higher quality take away food in the competitive fast food industry. Though‚ they came up with slightly different plans and implementations. | |Crust
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