Research the Braaap organisation at: BRAAAP BRAAAP company has been established by Brad Smith. The business started when Smith imported elite motocross bikes from Asia‚ and then moved into bike design and manufacture. Noticing a gap in the market‚ he expanded the business in 2008 into a retail concept store‚ selling motocross bikes‚ accessories and street wear‚ with the unique addition of an indoor foam pit for the practicing of jumps and tricks on BMX In 2008 he thinks a retail outlet
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The following case report details both internal and external factors which attribute to the case. On the internal side‚ factors include unfavourable organizational leadership‚ aggressive organization culture and uncompromised organization goals. Organizational leadership fails to demonstrate trust to employees. The firm eliminated 22000 jobs from 2006 to 2008. It shows that the company routinely fire people who cannot comply with the managers’ command. Therefore‚ the employees have been fear of
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Learning English through Popular Culture The human desire to look attractive is universal and because of this‚ cosmetic surgery is now a multi-million dollar industry. Write a letter to the editor of the Hong Kong Express about the obsession with physical beauty. Dear Editor‚ I am writing to express my grave concern towards the obsession with physical beauty in the territory. Seeing that a deluge of advertisements and billboards concerning beauty parlors and slimming centres show up on magazines
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International Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................
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Introduction: Fast food restaurant is one of most common industry in Hong Kong. Some well-known company such as McDonald even is an international company. So what is the mode of operation under the global competition? According to the Marxism‚ the capitalist may perspective their staff in order to increase the profit. After the implementation of minimum wage‚ does the situation has improve? I’ll consider this critical problem in this essay and state about what kind of perspective they use before
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Marketing Mix Marketing mix must focus on the product‚ pricing‚ promotion‚ and placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However
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Anheuser-Busch InBev in Hong Kong Anheuser-Busch InBev is a Belgium based consumer products company that carries over 200 beer products within the global market. Along with producing beer‚ they also have operations in adventure park entertainment and packaging. Their lifelong achievement is to be the Best Beer Company in a Better World (AB InBev 2011 Annual Report). Their products are divided into three different types of brands: local‚ multi-country‚ and global brands. Six of their global
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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Hong Kong Business Law Assignment 1 1. Zoe wants to sue the retailer to claim back property damage of $22‚000. The consumer claim to sue the retailer of HK$22‚000 is a minor monetary claim. The Smalls Claims Tribunal was set up to deal with monetary claims involving amounts not exceeding HK$50‚000. It is an inferior court which provides a quick ‚ inexpensive and informal method of adjudicating disputes relating to minor monetary claim. Legal representation is not allowed. It is most feasible
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Students are unhappy Who think that being a student is happy nowadays? A recent survey showed that Hong Kong students are not happy with their lives. Some even have a very negative attitude towards life. The primary cause of their unhappiness is their failure to get good results‚ to achieve their ambitions and maintain the good relationship with their parents and friends. We should have a better insight on how these affect students. When students are unable to get good results‚ they feel
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