UNIT 5: MARKETING TRAVEL AND TOURISM PRODUCTS AND SERVICES I – Introduction I have been offered a short period placement in the National Maritime Museum. As part of my team projects in the Marketing Department‚ I have to produce a brief report to describe the marketing mix of the organisation in order to examine different aspects of marketing. The National Maritime Museum located in the heart of Greenwich where is home to historically buildings and most important national collections
Premium London
and differences in product/service attribute between 2 to 3 major competitors [e.g. Bonaque‚ Vita] i. Major market segments In bottled water industry‚ water manufacturers are generally having three target markets: office‚ retail and household. Hong Kong is a business society. Many people work in commercial building nearly whole day‚ they have no time to boil water in the office. Water manufactures. Besides office‚ the company also focuses retail and domestic market supplies. It provides a wide
Premium Drinking water Bottled water
Marketing Plan of PEPSI Contents Strong Vs Weak Executive Summary Company Description Mission Vision Goals & Objectives Core Business Area SWOT Analysis Industry Analysis Marketing Mix Target Market Market Strategy Marketing Environment Points of Difference ConclusionPepsi Organizational Chart/Department Page 2 of 24 Marketing Plan of PEPSI Strong Vs Weak Pepsi and Coca Cola are strong competitors. In Pakistan Pepsi is the market leader andCoca Cola is its competitor
Premium Coca-Cola Marketing Pepsi
Children love visiting McDonald’s because it’s a fun place to eat. Business customer visits McDonald’s for something quick‚ tasty and able to eat in the car and have time to go back to work. The teens like the prices because it’s affordable. Marketing Mix Product: Many choices for all types of customers‚ menu is always developing to what customers want Price: The product is worth the price in the perception of the customers. Promotions: Advertising on T.V‚ radio‚ movie theaters‚ online‚ airports
Premium Advertising Brand Brand management
Disney/Hong Kong Case Negotiation In negotiations between the Hong Kong government and Disney‚ we have established measures we would like to observe going forward. The most important matter included is job creation and economic boost to Hong Kong and the surrounding areas. Both parties (Hong Kong and Disney) can create value and gain favorable returns. Our negotiations are not limited and will be open to different plans. From a cultural perspective‚ negotiations with the Hong Kong government
Premium Mainland China China Amusement park
TASK A INTRODUCTION The product name Apple was originated from two mutual interests’ friends Steve Jobs and Steve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and a cassette interface for listening and recording programs. Apple Inc. is mainly a special design‚ a market mobile for media and communication device personal hands computer‚ digital music player‚ and the production
Premium Apple Inc. Steve Jobs Marketing
Francisco. 2. Rianna Dulake. (2012). Ipad marketing mix. Available: http://riannamedia.blogspot.sg/2012/03/ipad-marketing-mix.html. Last accessed 24th Jan 2012. 3. Jason Ankeny. (2010). How the iPad could revolutionize the marketing mix. Available: http://www.fiercemobilecontent.com/story/how-ipad-will-revolutionize-marketing-mix/2010-04-15. Last accessed 24th Jan 2012. 4. Ma Huimin‚ Jose Antonio Hernandez. (2012). Price Skimming on a Successful Marketing Strategy: Study of Ipad Launching as Apple’s
Premium Marketing
GUINNESS® Current Marketing Mix Product GUINNESS® currently markets four alcoholic beverages: the original GUINNESS® Extra Stout‚ GUINNESS® Draught‚ GUINNESS® Foreign Extra Stout‚ and GUINNESS® Black Lager. GUINNESS® is made from stout malt‚ hops‚ yeast and water. The original brew is defined by its unmistakable deep-dark color‚ the crisp hint of roasted barley‚ the fresh breeze of hops‚ and a refreshing bite. It is characterized by a creamy smooth nose with subtle fermentation fruitiness (banana/pear)
Premium Beer Guinness Brewing
Gender Structure of Population in Hong Kong Lam Poon Hiu‚ Theresa Summary 1. Abstract 2. Introduction 3. Background 4. Statistics and Data Interpretation 4.1 Overview 4.2 Age Structure 4.3 Sex Structure 5. Observations 6.1 Ageing population 6.2 Surplus women 6. Suggestions on Policy 7. Predictions 8. Conclusion 9. References 1. Abstract Along with the social and economic development of Hong Kong during the past few decades‚ there
Free Demography Population
during his visit to the Hong Kong SAR on July 7th‚ 2008 made the above statement that hit a raw nerve in the public. In response to concerns in the fundamentals of Hong Kong’s legal system‚ Hong Kong Bar Association issued a statement to clarify that the judiciary independence is "firmly guaranteed" by the Basic Law‚ which is to "remain separate and independent from the Executive and the Legislature" and shall not be "regarded as a part of the governance team" (Hong Kong Bar Association‚ 2008).
Premium Separation of powers Law Judiciary