CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]
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explain the 7 elements of the extended marketing mix and illustrate how the mix would be tailored to suit the needs of two customer groups‚ within a Hospitality and Tourism organisation of the choice. The organisation author choose to help demonstrate how extended marketing mix is used in real work environment is Hilton Belfast Hotel in Northern Ireland. Author will explain extended marketing mix definition and 7 elements of it. Extended Marketing Mix Marketing decisions generally fall in to the following
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| |BLUEPRINT OF HOTELS | |AND THEIR MARKETTING MIX | |
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Introduction Kia Motors Corporation (KMC)‚ founded in 1944 is Korea’s oldest manufacturer of motor vehicles. Today‚ the Corporation is part of the 4th largest automotive group in the world‚ having exported over 5 million cars to more than 155 countries around the world. Kia’ goal is to become a top 5 volume car brand. In order to achieve this status they must increase their market share‚ both fleet and retail‚ break through into the corporate fleet sector and sell over 100‚000 cars a year. KIA has four
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Unit 3‚ assignment 3 Marketing Mix Marketing mix for portable wireless phone chargers. Target audience is teenagers with mobile phones. Used to recharge phones when out‚ without phone wires. The marketing mix combines strategies to be able to achieve objectives and satisfy a customer’s needs and wants. It is made up of the 4 P’s; Product‚ Place‚ Price and Promotion. Each P makes up a section to create a bold and strong marketing mix. Product The product is a wireless phone charger called WireCharge
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iPhone 6 Apple working on 4.7-and-5.7-inch iPhones for 2014 Reuters cites ‘four people with knowledge of the matter’ and as well as claiming the larger display models under consideration they also point to cheaper variants being considered too. Again‚ we have heard whispers of a budget iPhone for a very long time. Apple is said to be considering such products for the usually cited reason: Samsung. The report suggests Apple is starting to think it needs a broader product portfolio to compete
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Abstract Marketing mix can be defined as combination of marketing elements used in the sale of a particular product. (Marketing‚ 2007) The elements‚ also known as the four Ps‚ are product‚ price‚ place (of distribution)‚ and promotion. All are important in defining and fulfilling a target market. Companies use different aspects of marketing mix to help them better serve their target market. Starbucks primarily focus is to provide outstanding service and products to their customer‚ while earning
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1. What is the ‘Marketing Mix’ and why is it important? The marketing mix is defined as the set of controllable marketing variables that the company blends to produce the response it wants in the target market. The marketing consists of the four P’s which are product‚ price‚ place and promotion. The product is something that satisfies the customers need. Marketers need to know about their product so that they can market to their target customer. Price is the amount of money that the customer
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applications for rural market. - Hinglish Messaging. - Price range 1000-5000 DEMOGRAPHIC Age: 15-21 21-35 35-60 60 and above Price Rs 1000-10000 1000-20000 1000-35000 1000-10000 53 Handsets 68 Handsets 72 Handsets 53 Handsets Family Size: - 1-2‚ 3-4‚ 5+ members Gender: Males - All categories except Samsung Pink Phones. Females - Specially designed Samsung Pink Phones e.g Samsung B3310 pink‚ F48o Tocco pink‚ J700 pink‚ U900 Soul pink‚ L770 pink‚ U600 pink‚ G600 pink and F480 Tocco. Social class: Middle class
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introduced the term Marketing mix‚ an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix. Elements of Marketing Mix The elements of marketing mix are often called the
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