(75%) Defining Marketing Paper (Week 1) (Sunday‚ January 8th‚ 2012) 8 Marketing Mix Paper (Week 2) (Sunday‚ January 15th‚ 2012) 8 Marketing Research Paper (Week 3) (Sunday‚ January 22nd‚ 2012) 8 “Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday‚ January 29th‚ 2012) 8 Environmental Factors Paper (Week 5) (Sunday‚ February 5th‚ 2012) 8 Final Examination (Week 5) (Monday‚ February 6th‚ 2012) 15 Participation (2 points per week‚ ½ point per qualifying day - 2 substantive posts
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Marketing University of Phoenix Marketing Marketing is the strategic planning a company or entrepreneur does before launching a product to the public. Many consumers when hearing the word marketing confuse it with advertising which is a part of marketing a product but only a small part of the process and usually the results of research and product development. Marketing is the development of a concept not the advertising of that concept. The strategic plan behind a good marketing program
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References: Armstrong‚ G.‚ & Kotler‚ P. (2005) Marketing: An Introduction‚ Pearson/Prentis Hall. Upper Saddle River‚ NJ Perreault‚ W.D.‚ & McCarthy‚ J. (2005) Basic Marketing (15th ed.)‚ McGraw-Hill/Irwin. New York‚ NY www.prsa.org
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Defining Marketing MKT/421 The Concept of Marketing Marketing is a concept most familiar as a consumer. However‚ marketing in the eyes of a business person can be seen as advancement or promotion. To a consumer marketing can be explained as a commercial‚ a magazine ad‚ billboards‚ etc. To a sales person marketing is a source of networking and self-promotion through branching out via social media outlets such as Facebook or Twitter. Marketing to most is simply the idea of selling on a large scale
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month. It is a big amount to my parents. Now‚ my parents’ business is not good as before because the economic in Viet Nam is slow down. Furthermore‚ due to I am an international student‚ I am only allowed to worked on campus with maximum 20 hours per week. I could not work outside because it is illegal and I need to focus on studying full time at school. With the salary from part time job at school‚ it is fixed for my daily expenses and textbooks. That is a main reason I am writing this letter to apply
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fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is being considered here? A. Price B. Promotion C. Product D. Place 3) Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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Marketing Defined University of Phoenix MKT/421 – Marketing Marketing Defined Marketing is often thought of as advertising and selling‚ but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault‚ Cannon‚ and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods
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Course Syllabus MKT/421 Version 12 1 Syllabus School of Business MKT/421 Version 12 Marketing Copyright © 2011‚ 2009‚ 2008‚ 2005‚ 2004‚ 2003‚ 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior‚ the identification of marketing variables‚ the development and use of marketing strategies‚ and
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Points = 5.00 Marketing Plan: Phase II William Pacheco Adam Newsome Catherine Love University of Phoenix Marketing MKT/421 Professor Mark Sanders January 1‚ 2014 Introduction This paper will address the following: identify the segmentation criteria that will affect McDonald’s target market selection‚ identify McDonald’s target market‚ describe the organizational buyers and consumers of McDonald’s product and the factors that influence their purchasing decisions‚ discuss how these
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