IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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Contents INTRODUCTION Airlines had suffered a huge impact after the crisis in 2008‚ but the long term perspectives are optimistic. Air traffic has doubled in the last 15 years and will double in the next 15 years. There will be a lot of changes in the business model explained in a summarized way by the PEST analysis‚ but the main point is that people demand for flying will persist and increase in the next years. Due to a reduction on ticket prices and a simultaneous economic power increase
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of Apple’s products are high quality‚ innovative and modern. The packaging of Apple products are as much important as the actual technologies themselves. Attention the to the fit and finish of the box or packaging is a major part of Apple’s marketing strategy. A great deal of energy is invested in ensuring that every part of their products looks eye-catching‚ from the sleek hardware to the large photos on the box. The packaging is also an essential element to protect the products and package
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Burger King‚ often abbreviated as BK‚ is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. The company began as a Jacksonville‚ Florida-based restaurant chain in 1953. Originally called Insta-Burger King. After the company
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Strategies Arab Emirates Airline Executive Summary Arab Emirates Airline is the largest major airline in the Middle East which is owned by the Government of Dubai directly under the Investment Corporation of Dubai. Arab Emirate Airline is one of the most high profile and glamorous company among the Emirate Group. Currently‚ Emirate Group seeks key role in the knowledge-based economy which determines potentials for progress of nations and their economic success. While airline traffic in the world
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Abstract Marketing mix can be defined as combination of marketing elements used in the sale of a particular product. (Marketing‚ 2007) The elements‚ also known as the four Ps‚ are product‚ price‚ place (of distribution)‚ and promotion. All are important in defining and fulfilling a target market. Companies use different aspects of marketing mix to help them better serve their target market. Starbucks primarily focus is to provide outstanding service and products to their customer‚ while earning
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VERO MODA Shreya Ghosh Fashion Communication Fashion Marketing and Retailing VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality‚ on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious‚ independent young woman who wants to dress well and pay less. Today‚ VERO MODA has more than 1‚000 stores in
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report highlights the current marketing mix of Pakistan International Airlines. This information supplied in this report is based on an interview with the Assistant Marketing Manager of PIA. Pakistan International Airlines is the national flag carrier and was established in 1955. It not only provides transportation services‚ but its operations extend to providing cargo services and courier services also. The private Airlines operating in Pakistan including Emirates‚ Air Blue‚ and Royal Airways
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Is Emirates Airlines going to become the #1 long-haul carrier in Asia Pacific region? Introduction The purpose of this report is to analyze the possibility of Emirates becoming then the #1 long-haul carrier in Asia Pacific region. First the attractiveness of the industry will be looked at. Then the present and the future of the industry will be justified through the analysis of the external environment. Next company’s resources and capabilities will be examined and potential sustainable competitive
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low passenger numbers that has resulted to it making losses over the recent few years. This financial year‚ it posted a net loss of ksh 7.8 billion. It started experiencing this problem 3-4 years ago. This is occasioned by the following: Lack of marketing intelligence For a long time‚ Kenya Airways has enjoyed monopoly operations in the African market and all connections into and out of Africa. They did not realize when this changed and competitors slowly encroached and took over their traditional
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