knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets‚ as well as monitor and adjust the marketing mix. Assessment description The candidate is to write and present a report on the marketing mix in their own workplace or a workplace that they are familiar with. The full report should address the evaluation of all components within the marketing mix and marketing performance. The report is to be presented to the class
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corporatefitnessworks.com/ Corporate Fitness Works: Move Everybody At Corporate Fitness Works‚ we truly strive to Move Everybody. We believe the path to health and wellness is a resolute lifestyle change. This is our business‚ and we can customize health‚ fitness and recreation services for your organization’s needs. You want a return on investment and competitive advantage in your field. At Corporate Fitness Works‚ we’ve been in the health and fitness management business since 1988‚ providing
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Executive Summary The state of America’s health care crisis‚ coupled with current demographic changes‚ threaten to not only exacerbate the crisis‚ but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for New Look. 2.0 Environmental Analysis Health clubs are service facilities that are intended to provide physical health care exercises with the help of specialized
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6.06 Fitness Center Research & Ratings Fitness Center/Gym #1 (6 points) Name of center: LA Fitness Website addresshttps://www.lafitness.com/Pages/default.aspx Hours the site is open: 24 hours (10) What is offered: State-of-the-art equipment & Cardio area‚ Group Fitness classes throughout the day at no additional charge‚ specialty classes‚ such as‚ Yoga‚ Cycling‚ Mat Pilates‚ Kickbox Cardio‚ Aqua Aerobics‚ and more‚ Indoor heated lap pool‚ whirlpool spa and saunas‚ Racquetball & Basketball
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Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P’s to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights
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into the marketing mix In order to meet the grading criteria for M1 learners need to explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. Learners will need to have a thorough understanding of the marketing mix and then be able to apply it to the marketing aims and objectives of their selected organisation. Learners could complete the following activity to help them achieve these criteria. Marketing aims and
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Health & Fitness Industry Health and Fitness are a big aspect in the world today. This industry has had an incredible amount of growth over the past 30 years. The industry first became popular in the 1970 ’s‚ with the idea that it would not always be popular. "Most Americans rate their physical and emotional health as a top personal priority." This industry has two major demographic groups; The Boomers and the Gen Y generation. The main reason why the Industry has grown and is still growing is
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For the last three years‚ I’ve been working at a fitness club. I was promoted to the front desk manager last year after the previous manager and half of the front desk team left at short notice. Although I was excited by the opportunity of taking on more responsibilities‚ I was soon faced with significant challenges. Shortly after taking the position‚ the directors of the company went on vacation out of the country‚ leaving me as the acting director with two other managers in charge of the daily
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Health and Fitness Mrs. Greene Bilal Blackwell Composition 11 5/17/13 Bilal Blackwell Mrs. Greene Composition 4/30/13 Health & Fitness Most people will not argue with the fact that sports and exercise can be beneficial‚ but there are some that feel that the risk of injury takes away from the benefit. They believe that pursuing fitness can lead the way to major injuries and is detrimental to health. Even though there are some risks that can be linked to sports and other forms
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Health and Fitness is now one of the major concern areas across the world. Easy lifestyle is what we are moving towards. Very less of effort spent on most activities like‚ travel by motor vehicles‚ air-conditioned environment‚ ready-made food stuff‚ etc.Earlier humans used to hunt for their living‚ due to which their body had to undergo a lot of physical exercise. Every part of the body was exercised and the intake was more of natural substances.Today‚ we hardly do any of those. Even a simple 30
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