in low cost deposits and growth in agricultural and large corporate credit. COMPANY PROFILE HDFC BANK The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an ’in principle’ approval from the Reserve Bank of India (RBI) to set up a bank in the private sector‚ as part of the RBI’s liberalization of the Indian Banking Industry in 1994. Objective: HDFC Bank is a young and dynamic bank‚ with a youthfuland enthusiastic team determined to accomplish
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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17 This is the official illustration issued by HDFC Standard Life Insurance Company Limited. Illustration for HDFC Life Click2Protect On 27 March 2014 PERSONAL DETAILS Name Gender Dinesh kumar Life 1 Age 27 M POLICY DETAILS Date of Policy Commencement: 27-Mar-2014 Policy Term: 30 30 Premium Paying Term: Premium Frequency: Annual PREMIUM AND BENEFIT DETAILS Sum Insured (in Rs.) Benefit Name HDFC Life Click2Protect Benefit Term (years) 1‚00
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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3.2 PRODUCT SCOPE: HDFC Bank offers a bunch of products and services to meet the every need of the people. The company cares for both‚ individuals as well as corporate and small and medium enterprises. For individuals‚ the company has a range accounts‚ investment‚ and pension scheme‚ different types of loans and cards that assist the customers. The customers can choose the suitable one from a range of products which will suit their life-stage and needs. For organizations the company has a host
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Introduction The term “marketing mix” was introduced by Neil Borden in his 1964 article “The Concept of the Marketing Mix”. Borden’s (1964) original marketing mix was a list of 12 elements that make up a marketing programme. McCarthy (1964) refined Borden’s list and reduced Borden’s 12 elements to four Ps: product‚ price‚ place and promotion. In addition‚ McCarthy (1964) defined the marketing mix as “a combination of all the factors at a marketing manager’s command to satisfy the target market”
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Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery. The product marketing mix consists of the 4 P’s which are Product‚ Pricing‚ Promotions and Placement
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The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal products
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Marketing Mix Paper MKT/421 September 20th‚ 2010 The Marketing Mix was a phrase coined in the 1953 by Neil Borden in his AMA (American Marketing Association) presidential address. In 1960 E Jerome McCarthy proposed the 4 P classification that is now used when discussing the “mix”. The actual purpose of the marketing mix was to use a combination of tools to satisfy and reach the goals for both the consumer and company. The four P’s for this mix are product‚ price‚ place‚ and promotion‚ these
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MARKETING MIX PAPER Marketing Mix Paper By A Paper Submitted in partial fulfillment of the requirements for MKT 421 University of Phoenix Online 2009 The focus of marketing today is the concept of establishing a strategy and plan that will work for any organization depending on the environmental changes around them in order to be successful in the business world. The definition of marketing is the process of planning the conception‚ pricing promotion‚ and distribution of ideas‚ goods
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