NIRMA University Marketing Management-I Submitted to- Dr. Ashwini Awasthi Group-3 Industry-Laptops Submitted by: Deepika Bhatt [101311] Dhrumit Punmiya [101312] Gaurish B. Desai [101313] Harsha Vardhan [101314] Harshil M.Kothari [101315] Introduction-Global Scenario While the personal computer (PC) industry began in the 1970’s‚ the first commercial portable computer‚ Osborne was available in 1981. The next big event in the history of laptops came in the summer
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A laptop computer is a personal computer for mobile use.[1] A laptop has most of the same components as a desktop computer‚ including a display‚ akeyboard‚ a pointing device such as a touchpad (also known as a trackpad) and/or a pointing stick‚ and speakers into a single unit. A laptop is powered bymains electricity via an AC adapter‚ and can be used away from an outlet using a rechargeable battery. Laptops are also sometimes called notebook computers‚ notebooks or netbooks. Classification The
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Contents I) INTRODUCTION 3 1. General Introduction 3 2. Market 3 II) MARKETING ENVIRONMENT 4 1. Micro – Environment 4 2. Macro – environment 4 2.1 The Economic Environment 4 2.2 The Cultural Environment 5 2.3 The Natural Environment 6 2.4 The Demographic Environment 7 III) MARKETING MIX 7 1. Target Market 7 2. Price 8 3. Product 8 4. Distribution 9 5. Promotion 10 IV) LESSON 13 I) INTRODUCTION 1. General Introduction Type: Public (NYSE: DIS) Year of establishment: 16/10/1923 Industry: Media and
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The marketing strategy: As Dell being one of the big gamers in the computer market and to keep its Increasing market share and revenues that Dell gained due to its strategy that is often called as a singular strategy which is to build and sell products cheaper and more efficiently than their competitors. With HP‚ IBM and Lenovo adopting profitable techniques and selling their products cheaper dell was forced to adopt new techniques to its strategy to gain their market share back. HP‚ Lenovo and
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Marketing Mix PRODUCT As a clothing store which is focusing on local designed and European designed clothes‚ our products are going to be high-end‚ fashionable‚ green and unique. First‚ because the trend of ENVIRONMENTAL PROTECTION develops very fast‚ we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time‚ we are going to use Environmental protection shopping bag in our business and use green
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1. MARKETING MIX Marketing services is Marketing People. When a customer signs an underwater IRM contract‚ he is buying a service to be performed. In the end‚ he will be the owner of a tangible product‚ Inspection Report‚ but the quality and cost‚ as well as the suitability of that report as a solution to his problem depend largely on the services rendered by the contractor. The buyer’s best evidence of the quality and competitive superiority of the service he will buy is the impression he gets
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Section 3: My New Soft Drinks’ Marketing Mix. Introduction Product My type of product is a drink. A drink established from the idea of environmental conservation. Green Blast will be a product that people would want to buy. It will be a long term selling product if at all it is promoted properly and consumer engagement is encouraged. Just as a reminder the drink is going to be an all fruity with exotic mixes from all possible mixes. Green Blast relates to the target market in various ways
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lower cost Compaq was a significant player in enterprise systems and HP in IT services business Wider spectrum of products for its clients through the merger Strong brand recognition‚ something that takes time to build Highly complimentary R&D Overlapping management Overlapping product lines Diluted interests in imaging and printing which were traditionally HP’s strengths Opportunity Threat The next IBM? (HP was looking to expand its services business through both organic and
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2010 International Conference on Economics‚ Business and Management IPEDR vol.2 (2011) © (2011) IAC S IT Press‚ Manila‚ Philippines Business Strategies for the Indian Cement Industry A Business Intelligence and Analytical Perspective for the 21st Century Roshan Shankar Division of Computer Engineering Netaji Subhas Institute of Technology‚ University of Delhi New Delhi roshankar@gmail.com Udit Agarwal Division of Instrumentation and Control Engineering Netaji Subhas Institute of Technology
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New HP Hardware‚ Software‚ Services‚ and Printing n late 1995‚ John Peter‚ a marketing manager of Hewlett-Packard Asia Pacific Limited‚ was evaluating the division’s strategic options for doing business in Vietnam. The United States had lifted its embargo on Vietnam in February 1994‚ and the country had normalized relationships with many other countries‚ including China. The current economic development in Vietnam is rather slow and limited‚ and the infrastructures and the political-legal systems
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