GEL Assessment 2/ 9020445 /Jan-13/2 PART 1 On Wednesday 09th January 2013‚ Qatar Airways CEO Akbar Al Baker announced that the first commercial flight using the new Jet Fuel (GTL-Gas to Liquid) would fly from Doha to London. (http://www.qatarairways.com/english_global/pressrelease.page?pr_id=pressrelease_pressrelease_20130109) These words came from a man who had taken Qatar airways from a fleet of 4 aircrafts in 1997 to one of the fastest growing airlines in the world. In 2011 it reached 2
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In a relatively short time‚ Qatar Airways has grown to over 120 destinations worldwide‚ offering unmatched levels of service excellence that have helped excel the award-winning carrier to become best in the world. Voted Airline of the Year 2011 and in 2012 in the prestigious Skytrax industry audit‚ Qatar Airways has won the confidence of the travelling public. Travel by air has reached the point where it has been taken for granted in all corners of the globe. With a larger number of passengers
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QATAR AIRWAYS Introduction: Qatar Airways is the national airline of the State of Qatar. It is considered as one of the major leading airlines in the world today. Qatar Airways began its operations in 1994‚ but only as a small low cost airline. Due to the guidance and wishes of The Emir of Qatar‚ Sheikh Hamad Bin Khalifa Al Thani‚ Qatar Airways was re-launched in 1997 with a vision of making it into an International Airline with excellent standards of service. From then on Qatar Airways has become
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QATAR AIRWAYS Qatar Airways has undergone a phenomenal expansion period‚ with an average of 35% growth year-on-year for the past 10 years. the airline has garnered many awards and accolades‚ becoming one of only six airlines worldwide to have been awarded a 5-star rating by Skytrax‚ an independent aviation industry monitor. Facts about Qatar Area | 11‚437 km2 | Population 2007 | 907‚229 est. | GDP per capita | $29‚400 (2006 est.) | GDP Growth rate | 7.1% (2006 est.) | Unemployment
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INTRODUCTION The objective of this assignment is to analyse the current situation of Qatar Airways‚ as well as to determine possible future strategic options through the application of theoretical frameworks such as value chain analysis‚ resource edit‚ stakeholder analysis and Ansoff matrix. BACKGROUND Since its re-launch in 1997‚ Qatar Airways has attained staggering growth in fleet size and passengers number. From four aircraft in 1997‚ the group grew to a fleet size of 42 in September 2005
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Background of JetBlue Airways JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). JetBlue is established in 1999 by David Needleman and commenced operation only February 11‚ 2000 with new Airbus A320 aircraft operating between Buffalo and Ft. Lauderdale (Nasdaq
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Aircraft Engineering Competitive Position of Qatar Airways Module no: EG3080 Module Title: Business Application in Engineering Submitted by: Shahfiee Bin Sirajuddin (K1169894) Abstract In today’s world‚ an airline’s competitive positioning in a volatile and highly competitive environment or airline industry is one of the most important elements in marketing strategies. Airlines have been challenged to apply and implement various marketing strategies in order to achieve top notch service
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transportation development has been stimulated. The government is commited to the success of Qatar Airways which is exemplified by the fact that in 2002 they decided to withdraw their 25% share in Bahrain-based carrier Gulf Air in order to develop their own national airline. The government also invested into the development of a new Doha International Airport which is set to open in 2009. The state of Qatar is also investing into expansion of its aviation infrastructure‚ national airline and supporting
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Etihad Airways Etihad Airways is considered as one of the youngest airlines in the world‚ yet it managed to seize a leading place within the aviation industry. Etihad Airways received the 2008 Marketing Award of the “Airline Strategy Awards”‚ one of the most recognized awards in the industry‚ just five years after starting commercial operations‚ followed by many international awards. This early success can be attributed to the marketing strategy employed by Etihad‚ which resulted in creating a
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A)Marketing Mix variables (The 4 P ’s of Marketing) The major marketing management decisions can be classified in one of the following four categories: * Product * Price * Place (distribution) * Promotion These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix
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