B629- Managing 2: Marketing and Finance EMA Problem related to marketing mix and performance measurement By Yennifer Pereira (PI: A8407709) August 2012 Contents Word count: 2415 Section: 1. Description of my organisation 2. Description of the marketing mix 3. Identify‚ analyse and summarise a problem relating marketing mix 4. Solution 5. Identify‚ analyse and summarise a problem relating performance management 6. Solution 7. References 1. Description
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Chapter 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTIONS Hotel and Restaurant Management is the one of the growing sector in terms of hospitality. Today’s world is the booming of technological industry. Hospitality management is an important pillar in almost every country’s economy. The emergence of the word ‘hospitality’ is to describe hotel and catering activities. Hospitality creates an impression of hosting and hospitableness‚ which prioritizes guest experiences. Hospitality also suggests
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| |BLUEPRINT OF HOTELS | |AND THEIR MARKETTING MIX | |
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The Manila Hotel is a 570-room‚ five star hotel in Manila‚ Philippines‚ located in the heart of the Manila Bay area. The Manila Hotel is the oldest premiere hotel in the Philippines‚ built in 1909 to rival Malacañang Palace‚ where the Philippine president now lives‚ and opened in 1912. It was built on 3.5 hectares (376‚736.9 sq ft) of land along Roxas Boulevard. It was the residence of General Douglas MacArthur from 1935 to 1941. On January 17‚ 2008‚ at Number One Rizal Park‚ the Manila Hotel Tent
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History Manila Grand Opera Hotel The Manila Grand Opera House was built in the mid-19th century as the H.T. Hashim’s National Cycle Track‚ a circular wooden structure with a nipa roof. 1890‚ the name was changed to the Teatro Nacional (National Theater)‚ where the Russian Circus and some American theater companies performed. The name was subsequently changed to the Manila Grand Opera House after an extensive expansion of the original theater and its conversion to an opera house in time for the
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SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century
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Training Reflection I started my On-the-Job-Training at Eastern manila hotel last April 12‚ 2012. Actually‚ it was my first time to go there not knowing that after having my orientation about the things that they do in their office‚ I can already start working. At first‚ I was really nervous because I don’t have any working experience and also‚ it’s a new environment for me because I have to deal with people who are a lot older than I am. I was really shy for the first few
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Marketing Mix [Name] MKT/421 February 6‚ 2013 [Instructor] What is Marketing Mix? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Process of finding the target market and its marketing mix is called marketing strategy. “The marketing mix—or the four Ps—consists of tactical marketing tools‚ blended into an integrated marketing program that actually delivers the intended value proposition to target customers “(Kerin et al.‚ 2011
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differentiated from its competitors. Business owners can use a set of tools called the “Marketing Mix” to provide the unique quality that the item for consumption is a need. This tool is made up of a set of controllable factors that can be adjusted until the precise combination is established to satisfy the needs or wants of consumers in a particular target market while generating a profit. The Marketing Mix is made up of four factors. They are product‚ price‚ place and promotion. The product can
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Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
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