Communications in Business 100 Semester Two 2012 Sydney Campus Written Submission Student: Anqi DENG ID:16602081 Tutor: Sunaina Gowan Word counts:1195 Ms. D. Anqi Director of Corporate Communications BHP Billiton Limited GPO Box 2012 180 Lonsdale Street Melbourne Victoria 3000 September 1‚ 2012 Ms. Sunaina Gowan Executive of the Australasian Local Network PO Box 111 Sydney NSW 2000 Dear Ms. Sunaina Gowan‚ BHP Billiton is world’s largest producers of major metals
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|Supplementary Material Faculty of Technology Innovation: designing for a sustainable future | |T307 Project Proposal Contents 1 Introduction 1 2 Student information 2 3 Proposal 3 4 Design brief 4 5 Performance specification 5 6 Market specification 6 7 For your tutor 7 8 Group projects 8 9 Tutor feedback 9 1 Introduction 1.1 Purpose Your tutor will use this form to give approval to your project. It is an essential part of your project work and will be assessed
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The Microsoft Xbox One Marketing Plan Gregory Steinbrenner 10/20/2014 Table of Contents Executive Summary 3 Situational Analysis 3 Introduction 3 Market Analysis 3 Customer Analysis 4 Competitor Analysis 5 Microsoft Xbox One Analysis 6 Marketing Objectives 7 Marketing Strategies 7 Action Plans 9 Innovation 9 Promotion 9 Distribution 9 Products 10 Market Research 10 Financial Analysis 11 Contingency Plans 11 References 12 Appendix 12 Executive Summary Microsoft
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Research the Braaap organisation at: BRAAAP BRAAAP company has been established by Brad Smith. The business started when Smith imported elite motocross bikes from Asia‚ and then moved into bike design and manufacture. Noticing a gap in the market‚ he expanded the business in 2008 into a retail concept store‚ selling motocross bikes‚ accessories and street wear‚ with the unique addition of an indoor foam pit for the practicing of jumps and tricks on BMX In 2008 he thinks a retail outlet
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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A REPORT ON ------------------------------------------------- “MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS‚ WASHING MACHINES AND AIR CONDITIONERS SEGMENT” SUBMITTED BY ROSHAN KUMAR CHOUBEY ENROLLMENT NO: 07BS3117 BATCH OF 2009 A REPORT ON ------------------------------------------------- “MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS‚ WASHING MACHINES AND AIR CONDITIONERS SEGMENT” By ROSHAN KUMAR CHOUBEY A Report Submitted In Partial Fulfillment Of The Requirements
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MKTG 360: INTRODUCTION TO MARKETING SPRING‚ 2012 Time: MWF 9:00 A.M. – 9:50 A.M. Room: GH 205 Instructor: Hande Gunay Office: 2115 Phone: 312-972-4557 (Please call during office hours) E-mail: hgunay2@uic.edu Office Hours: Monday 10:00 AM-11:00 AM or by Appointment Prerequisite: ENGL 161 and MATH 160 MKTG. 360: INTRODUCTION TO MARKETING - AN OVERVIEW The Field of Marketing. The area of
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was the motivation for these changes? Microsoft made several supply chain changes after their first experience in the game console market with the Xbox. Microsoft successfully secured a significant market share with the Xbox and expected to have higher sales with its successor: the Xbox 360. They also made the decision to introduce it a year before their main competitor‚ Sony‚ would in order to secure a large market
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