1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing
Premium
Head & Shoulders Abstract Recently‚ P&G‚ especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event‚ P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation‚ by doing some maketing analysis of Head & Shoulders‚ I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G‚ NYSE: PG) is an American multinational
Premium Marketing
INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
Premium Marketing mix Marketing Hair care
The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
Premium Marketing
Please change all “P&S Printer” to print model number. MARKETING MIX STRATEGIES Product Samsung has decided that it is time for a new shopping product to be released into the market. Hence‚ Samsung has come up with the Punch & Staple Printer (P&S Printer). The P&S Printer is a all-in-one printer that prints‚ punches holes and staples your work for you. Goods-Services Continuum It is important for Samsung to keep new and old consumers satisfied all the time. So‚ Samsung has to constantly
Premium Marketing Product life cycle management
Introduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20 Conclusion 21
Premium Marketing Pricing
every day by marketing and selling food of a consistently high quality. Three objectives of Maggi are good to know‚ which means factual information on nutrition content‚ good to remember‚ means that the tips for healthy lifestyle‚ cooking and diet‚ and good to talk‚ means consumer call to their consumer services teams or log on their website. The target customers of Maggi noodles are kids‚ youth and working women‚ but the biggest consumer is children. 2.0 The Marketing Mix Strategies 2.1 Product
Premium Maggi Pricing Marketing
brand in India in the same product category. This soup was initially test marketed in 1974 in Kerala. The response was not encouraging. Having then realized that the dietary habits of Keralites are not conductive to the idea of drinking soup‚ test marketing of the brand extended to Goa with the idea that Goan food habits have some similarity with western habits. Fortunately for the company‚ the test turned out to be positive and Maggi became an accepted brand in India. Maggi has faced lot of hurdles
Premium Marketing Maggi
2010 International Conference on Economics‚ Business and Management IPEDR vol.2 (2011) © (2011) IAC S IT Press‚ Manila‚ Philippines Business Strategies for the Indian Cement Industry A Business Intelligence and Analytical Perspective for the 21st Century Roshan Shankar Division of Computer Engineering Netaji Subhas Institute of Technology‚ University of Delhi New Delhi roshankar@gmail.com Udit Agarwal Division of Instrumentation and Control Engineering Netaji Subhas Institute of Technology
Premium Marketing Supply and demand Strategic management
University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November‚ 2006 Authors: Awan‚ Anam ul Haq Ali‚ Shahzad Supervisor: Gabriel Baffour Awuah 2 ACKNOWLEDGEMENT First of all we are thankful to our almighty creator who bestowed us the courage to complete this work. Then well wishes and
Premium European Union Marketing