Dissertation Proposal “Celebrity Culture and Mass Marketing” A proposed study on the effects of celebrity culture on consumer perception and behaviour; and how this is affecting the marketing techniques being used by UK businesses Contents Background 5 My Proposal 5 Literature review 5 Methodology 8 Limitations 9 Application 10 References 12 Appendix 13 Appendix A- Performa 13 Background Celebrity culture has been around for many years‚ however throughout the last ten
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companies their cars start to decline ad the last few years and there sales drop. That is what makes BMW different from the rest of the auto industry. 2) BMW has set strategies for each individual car model that they make. The BMW 3 series for example comes out with their new model and it’s a sedan. The following year they come out with a coupe and then each year after some new like a convertible‚ station wagon and sport hatchback. For the X5 they would come out with different engine sizes and
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Why Use Intermediaries in Marketing? Whether offline or online‚ if the consumer cannot find a place where he or she can complete the transaction‚ then regardless of the quality of the rest of the marketing mix‚ the marketing will be a disaster and sales will plummet. This is why channel management‚ especially the management of distribution channels‚ is crucial to those in marketing. Unlike decisions regarding products‚ pricing‚ or promotion‚ distribution decisions require both intra-organizational
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Principles of Marketing: An Asian Perspective Marketing: Managing Profitable Customer Relationships 2 © 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective
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Date: March 6‚ 2012 To: Nancy Jensen From: Brantley Dunn Subject: Research Paper Topic For the research paper‚ I will be focusing on the marketing and sales strategies of Apple Inc. For anyone that doesn’t know about the company Apple‚ Apple provides computers‚ phones‚ music players‚ and software to the general public. Over the years they have become a computer and electronic giant. They are now the worldwide standard for producing luxurious electronic devices
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Contents Introduction 3 Objectives 3 Ansoff Matrix 4 Assumptions/Barrier to entry 5 Porters five forces model 6 Marketing Mix 7 Key problems‚ which may make implementation‚ plan difficult 10 Conclusion/Recommendation 11 Bibliography 12 Appendices 14 1 Introduction Southern Shoe Company was a manufacturer of ladies
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For my strategic sports marketing project‚ I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley‚ Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations‚ as well as its primary sports marketing goals and objectives.
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...for the health-conscious folks Table of Content Situation Analysis Summary........................2 SWOT Analysis..............................................2 Marketing Objectives....................................3 Marketing Strategies.....................................4 Positioning the Product................................5 1 ...for the health-conscious folks Situation Analysis Summary Smoothie Company is an entrepreneurial organization that produces fruit-and-yogurtbased
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What Is Marketing? Understand the Marketplace and Customer Needs Designing a Customer-Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape A simple definition of marketing is managing profitable customer relationships. Marketing must both attract new customers and grow the current customers. Every organization must perform marketing functions‚ not just for-profit companies
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Marketing Mix Marketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all these marketing tools under four broad categories: ▪ Product ▪ Price ▪ Place ▪ Promotion These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing. 4 P’s pertain more to physical products than services. Below is an illustration for marketing mix. The important
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