FISHY BUSINESS General outline of presentation History‚ Products and services → (introduce 3 categories‚ talk about ornamental fish‚ markets served‚ focus on arowana)‚ 4Ps for arowana‚ customer segmentation for arowana‚ Recent performance (drop in profits‚ focus on Arowana)‚ PESTEL (focus on points that lead to fall in profits)‚ Porter’s (focus on points that lead to fall in profits)‚ SWOT (focus on points that lead to fall in profits)‚ Recommendations ‚ END. What people are looking out for
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What is marketing: Managing profitable customer relationships. The aim of marketing is to create value for customers and capture the value from customers in return. Five steps of marketing process: 1- Understanding customer needs 2- Designing customer driven marketing strategies 3- Integrated marketing programs 4- Building customer relationship 5- Capture value fir the firm Zappos:a passion for creating customers value and relationships: Example for customer focused and heavily committed to marketing
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its existing products‚ but also an addition to what it already has to offer. The pricing and promotion strategies would also be looked into as KFC Malaysia prepares to introduce its new healthier menu to the public. 2.0 Business Overview 2.1 Company Background Since its inception‚ KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964‚ KFC was sold to
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Professor Ted Framan Lowes uses several resources for information to help build their marketing decision support system and its customer relationship management. Market research technology is a big benefit for making marketing decision. The use of powerful software tools and online technologies bring research to any level in the organization (Johnson & Marshall‚ 2010 p.139). One source of marketing research that Lowes uses is online surveys. Lowes gives online surveys with chances of
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BBA Asian University of Bangladesh If you want to start a new company you have to fulfill this bellow steps Choosing a name for your business Registered the name from RJSC (registered of Joint Stock Company) Open a Business Bank Account Business Premises Marketing Plan Make a website for your business Business Objectives Writing your own Business mission statement Typical Start Up Costs
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for deriving the utility values that consumers attach to varying levels of a product’s attributes. 3. XXX is the practice of buying goods and services from foreign vendors. 4. In a XXX foreign investors join with local investors to create a company in which they share ownership and control. 5. A/n XXX industry is an industry in which the strategic positions of competitors in major markets are fundamentally affected by their overall global positions. Exercises: 1. List the “seven notions
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| |Level: |ACL1 |Assignment Type |monthly | |Module Name: |Marketing fundamental |Assessor’s Name | | |Student’s Name: |Pradip Waghmare |Read Submission Date | 24/01/2012
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Almarai Company Al Marai Brief History al Marai company was established in 1977 by prince Sultan bin Mohammed bin Saud Al Kabeer‚ alamarai’s chairman‚ under his guidance many agriculture projects were launched and were developed towards achieving his objective . Al Marai company is the largest diary company in Saudi Arabia it produces food‚ dairy‚ and non-dairy products‚ in 1991‚ when al marai
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2.1 Define segmentation (using more than just the textbook’s definition) According to Kotler et al. 1999‚ a market segment consists of consumers who respond in a similar way to a given set of marketing stimuli. Segmentation is the analytical dissection of a set of customers that possess the same attributes. A group of people would be divided into subsets based on their segmentation variables that are Geographic‚ Demographic‚ Psychographic and Behavioural (Cyr‚ Donald and Douglas Gray 2009). Market
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COMPANY STRUCTURE Organizing structure is considered by many to be “the anatomy of the organization”‚ providing a foundation within which the organization functions”. There can be different kinds of organization structure‚ and firms can change their organization structure by becoming more or less centralized. Most organization have a hierarchical or pyramidal structure‚ with one person or a group of people at the top‚ and increasing number of people below them at each successive level. All
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