Fundamentals of Marketing Welcome! Wl ! Dr. Stephan Grzeskowiak Professeur‚ Departement Marketing © S. Grzeskowiak How do get these slides? Programs Postgraduate Fundamentals of Marketing © S. Grzeskowiak 1 11/6/2010 Preparation for today’s class • R d IKEA case (HBSP 9 504 094) Read 9-504-094) • Read KKBGH ‘Marketing Management’ – Part I (ch 1 – 4) ‘Understanding Marketing Mangement’ • Download and print Class notes © S. Grzeskowiak Fundamentals of Marketing What
Premium Marketing
Relevance of the Marketing Concept as a Management Philosophy Prepared for: University Of Ulster Prepared by: Santosh Lama (B00623651) Date: 20/11/2014 Word count:- 2048 Table of Contents Executive summary Intoduction 2 3 Critical Analysis of Marketing Concept and its Relevance. 4 Marketing Concept 4 McDonald’s Implementation of Marketing Concept 5 McDonald’s Strategy Influence Its Business Structure 6 McDonald’s in China 6 McDonald’s in France 6 McDonald’s Strategy Influence Its External
Premium Marketing Fast food Fast food restaurant
CHAPTER 1: THE PROBLEM 1.1 PURPOSE AND BACKGROUND OF THE STUDY Kendra’s Driving School is one of the driving schools established in Muntinlupa City. It is owned and operated by Ms. Kendra Baliling. The school is located near the Land Transportation Office (LTO)‚ Muntinlupa City. It was established in 2003 when the owner was given a car by her father which car she actually used in starting up the school. Despite its location‚ being near the LTO‚ it remains not popular to would-be clients
Premium World Wide Web Web design Website
five phases in greater detail in later chapters‚ but it will provide a useful perspective to give a brief summary here. It should be pointed out first of all that ESP is not a monolithic universal phenomenon. ESP has developed at different speeds in different countries‚ and examples of all the approaches we shall describe can be found operating somewhere in the world at the present time. Our summary must‚ therefore‚ be very general in its focus. It will be noticeable in the following overview that one
Premium Linguistics
STATEMENT OF PURPOSE I am applying to the graduate program at Columbia University to study American art with Elizabeth Hutchinson. In particular‚ I am interested in aspects of late nineteenth- and twentiethcentury American art and culture in relation to the emergence of consumerism and capitalist art markets as well as to the formation of discourses on gender and sexuality. My decision to apply to Columbia is based on the belief that your program provides the optimal environment for me to
Premium Graduate school 20th century Bachelor's degree
Case Study Number 1: Pepsi Ultimate Taste Challenge Table of Contents I Executive Summary…………………………………………………………………….. page 2 II Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers
Premium Pepsi Marketing Generation Y
P1 Describe the purpose of accounting for an organisation What is accounting Accounting is a recording‚ reporting‚ and analysis of financial transactions of the business. The person which is in charge or accounting is known as an accountant‚ this person is specifically in charge to follow rules and regulations‚ such as the generally accepted accounting principle. Accounting lets businesses to analyze the financial performance of the business‚ and look for statics such as net profit.
Premium Income statement Revenue Generally Accepted Accounting Principles
relatively extensive treatment of the history of Jesus’ passion‚ death and resurrection. The authors themselves were completely devoted to the person about whom they were writing. Character and structure The primary purpose of ancient biographies was praise. At times this purpose incorporated apologetic concerns‚ while at other times imitation seems to have been important to the
Premium Jesus Gospel of Matthew Gospel
Introduction Internet is a technology that provides global network and has become an unavoidable concept in the last few years. This technology which started as a basic tool within military‚ government & university operations has exploded into a world class communication medium and has become the backbone for organisations. Businesses are exploiting this technology on a large scale and implementing it widely in all their functional processes (Aguiar & Oliveira‚ nd). In this report we touch base
Premium Internet Customer service Customer relationship management
Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
Premium Marketing