of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the MBA Program of the School of Business and Economics‚ Universiti Malaysia Sabah. By taking this course‚ students will learn the importance of managing marketing activities and environments within
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1 SYLLABUS SUBJECT MARKETING STRATEGY TEACHER BOGDAN WIERZBIŃSKI (PHD) COURSE DESCRIPTION The main objective of this course is to deliver a wider knowledge about managing the markets and products with special focus on emerging markets. During the lessons student will work on case studies and they will solve marketing problems which arise from business circumstances. Students deal with business process of competitive strategy building in the context of main goals achieving. LEARNING OUTCOMES
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Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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Chapter I: Introduction In this day and age‚ technology is developing so rapidly that changes are occurring all across the board. Faster internet‚ digital photography‚ and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances‚ there are bound to be numerous changes With more consumers globally‚ choice and desire to get involved in co-creation through the business system‚ the race is on to own the consumer
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Understanding Marketing and Marketing Process Marketing is the organizational function charged with defining customer targets and the best way to satisfy needs and wants competitively and profitably. Since consumers and business buyers face an abundance of suppliers seeking to satisfy their every need‚ companies and nonprofit organizations cannot survive today by simply doing a good job. They must do an excellent job if they are to remain in the increasingly competitive global marketplace. Many studies have
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|Title |Manage marketing operations | |Level |6 |Credits |10 | |Purpose |This unit standard is for people who have‚ or seek responsibility for‚ or provide advice for‚ | | |coordinating
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Nescafe’s strengths weaknesses and opportunities in the current market using demographic trends‚ historical contexts‚ industry analyses‚ market analyses‚ competitor analyses and market segmentation. Nescafe’s then follows this with the Marketing Objectives and Behavioral responses of the consumers. We also identified a completely new segment of innovative consumers who are willing to have a different feel of the coffee flavor. We introduced 3 different flavors under the umbrella
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Higher Nationals Marketing Planning Presented by: rubina bumma Date: 15th September 2009 Scenario Feet First is a small shoe shop located in the North of England. The owner has recently formed a partnership with a local competitor and they plan to merge their businesses and open a larger outlet under the same name. In order to succeed the owners must review a number of processes within the organisation. Task 1 – Marketing Audits a) Discuss
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for Marketing Capital University of Economic and Business BTEC Center No. of Assignment: One Unit Level: H1 Unit Code: Unit 1 Unit Tutor: Di Jin Students: Dingjianyu ‚ Date of issue: 2011 Date of submission: 27th May 2011 Contents: 1Introduction 2 2Analyze marketing mix strategy adopted by each store including. 2 2.1 describe how products are developed to sustain competitive advantage 3 2.2 Explain how distribution is arranged
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GREEN MARKETING Introduction: In the last decade‚ consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas
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