CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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microscope is plugged in and placed on the lab bench in front of the user to the point at which the slide is being clamped onto the stage. One can assume that the microscope is set up such that the stage is in its lowest position and that the low power objective is locked into place. 2. a) State the steps one would follow to achieve an efficient and ‘quick’ focus of a prepared slide in which the letter ‘K’ has been mounted. Assume that
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Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation‚ targeting
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Administration (Marketing) SAMSUNG GALAXY NOTE II Teams: Eunice Fang Zi Xin Jesslyn Lim Hui Ting Tony Tan Xiang Cheng Yvonne Lee Shan Shan Table of Contents 1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product 1c. Detail Specification of the Product 2. Marketing Objectives 3. Analysis 3a. Marketing Research Analysis 3b. Macro-environmental Analysis 3c. Market Segmentation‚ Targeting and Positioning Analysis 3d. SWOT Analysis 4. Marketing Mix Strategies
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India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amul’s range of products includes milk‚ ghee‚ milk powders‚ curd‚ ice cream‚ paneer‚ cream‚ chocolate‚ cheese‚ butter‚ and shrikhand. Amul Ice Cream was launched on 10th March‚ 1996 in
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MPK732: Marketing Management OPTION A: CASE STUDY ANALYSIS REPORT Tough Mudder – Not for the faint hearted (Vieceli 2012) Unit Chair: Dr. Nichola Robertson 3 May 2013 Executive Summary: This report presents a case study analysis of the US-based mud run event‚ Tough Mudder‚ presented in Vieceli’s (2012) case study‚ Tough Mudder – Not for the Faint-Hearted. Three years since its inception‚ Tough Mudder has become a leader
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Women’s Shoe Store Marketing Plan Passion Soles This sample marketing plan was created with Marketing Plan Pro software. [pic] [pic] Marketing Strategy Part of Passion Soles’ marketing strategy will be based solely on location. Passion Soles is located in a trendy mall that receives abundant walk-through traffic. This location will cost a premium and will not be directly linked to the marketing budget as rent has been categorized under general overhead. Another form of marketing to be described
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Eyepiece tube holds the eyepieces in place above the objective lens. Binocular microscope heads typically incorporate a diopter adjustment ring that allows for the possible inconsistencies of our eyesight in one or both eyes. The monocular (single eye usage) microscope does not need a diopter. Binocular microscopes also swivel (Interpupillary Adjustment) to allow for different distances between the eyes of different individuals. * Objective Lenses are the primary optical lenses on a microscope
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with a lens cleaner solution and a lens paper due to possible minerals or deposits on the any soft tissue. | | 2) The coarse adjustment knob maybe used in focusing with all objective lenses.False. The coarse adjustment knob should be used during scanning objective lens (lowest power). When it comes to higher objective lenses‚ the fine-focus knob should mostly be used and
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different objective lenses; allows the lenses to rotate for viewing. 6. Base - Supports the microscope. One hand is placed under this when carrying the microscope. 7. Eyepiece - Contains a lens that magnifies about 10X. You look through this. 8. Fine Adjustment Knob - Moves the stage or body tube for focusing with the high-power objective lens. Focuses for details. 9. Course Adjustment Knob - Moves the body tube or stage for focusing with the low-power objective lens. 10
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