Assignment Assessment Report Campus: | | Year/semester | | Level: | ACL-I | Assignment Type | Work Shop Task - I | Module Name: | SALES | Assessor’s Name | | Student’s Name: | | Reqd Submission Date | | e-mail id & Mob No | | Actual Submission Date | | Stream | CORE | Submitted to : | | Certificate by the Student: Plagiarism is a serious College offence. I certify that this is my own work. I have referenced all relevant materials. Student’s
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Nokia will empower everyone to share and make the most of their life by offering irresistible personal experiences. March 2010 The convergence of the mobile‚ internet and PC are a reality. Consumers want complete solutions not just devices‚ and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers "consume" services as they are created. Our vision of the future "Connecting people" is now connecting people to what matters - whatever
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facility who produces only .02 % less mobiles in a min compared to no1 samsung Still no one is for it sales the most no f phones in india regardless f its downfall t present‚ the manufacturing unit of Nokia India has manpower of more than 4100 people. Nokia manufactures at both d plants People still prefer nokia ovr ny othr brand coz f its durability which d Indians found very imp Samsung produces mobile phones in Noida nw coz f d xcesive load on Noida plant hence de hav moved many products to its Chennai
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Report Case 2 1. What was Apple’s primary pricing objective when it introduced the iPhone? What was its primary objective in cutting the product’s price just two months after introduction? Apple’s primary pricing objective when it introduced the iPhone is set high pricing at $599 in order to reinforce the brand’s high-end positioning and special cachet and also make profit from from the very start of iPhone’s life. The primary objective in cutting the product’s price just two months
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SUCCESS FACTORS………………………………………………………………4 INTERNAL ANALYSIS…………………………………………………………………….5 COMPANY’S STRATEGY……………………………………………………………..5 FINANCIAL ANALYSIS…………………………………………………………………..6 OPERATIONS ANALYSIS (SEE TABLE IN APPENDIX 3)………………………………….. 6 MARKETING AND COMPETITIVE POSITION…………………………………………… 7 EVALUATION OF ALTERNATIVES……………………………………………………….. 7 A1: STATUS QUO (SINGLE GLOBAL STRATEGY)………………………………………. 7 A2: EXIT DEVELOPED MARKET…………………………………………….. 7 A3: DIFFERENT BUSINESS STRATEGY IN DEVELOPED
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Summary 2. Introduction 3. Internal Analysis of Nokia 3.1 PESTLE Analysis 3.2 Porters Five Forces 4. Analysis of Current Strategies 5. Recommendations 5.1 Ansoff’s Matrix 5.2 Marketing Strategy 5.3 Segmentation‚ Targeting and Positioning Strategies (STP) 5.4 Objectives 5.5 Analysis of Marketing Mix (7Ps) 5.6 References 6. Appendices 6.1 Appendix A 6.2 Appendix B 6.3 Appendix C EXECUTIVE SUMMARY: This report analyses the current situation Nokia is facing within the industry internally and externally
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First case: The Nokia case Strategic Management class Group H2 Team 7 Team members (5): (Family name ) (First name ) BALITEAU NATHAN LAHLOU ZAKARIA THOMAS HUESCA CHRISTELLE VANNIER LÉO ZHONG YANNI Q1 : The story of the Nokia company starts at the end of the 18th century near the town of Nokia‚ Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over the
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1.0 Introduction (Abstract) Today‚ company’s real value lies outside the business itself‚ in the minds of potential buyers (Kapferer‚ 1992‚ p. 9). This is reflected in the value of brands‚ which are the anchors of company’s value. Products are introduced‚ they live and disappear but brands endure (Kapferer‚ 1992‚ p. 17). The term ``brand’’ holds multiple meanings. According to John Murphy‚ founder of Inter brand (Ingham‚ 2003)‚ a brand is not only an actual product‚ but also the unique property
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competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia‚ it is not uncommon in the
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Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19‚ 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology‚ Nokia’s profitability has been on the decline in recent years. A reduction
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