"Marketing objectives of toyota prius" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 17 of 50 - About 500 Essays
  • Best Essays

    Toyota SWOT

    • 2416 Words
    • 8 Pages

    Introduction Toyota Motor Corporation is one of the largest and most diversified auto manufacturers in the world today with supply chains and production systems that span across over 70 nations with sourcing‚ procurement and quality management systems unified to their manufacturing centers. The high enormous complexity within these operations have made it essential for Toyota to create the most advanced supply chain management systems globally‚ the Toyota Production System (TPS) (Dyer

    Premium Toyota Production System Hybrid vehicle Toyota

    • 2416 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Toyota Motor Corporation Toyota Motor is one of the leading auto manufacturers in the world. Toyota sells its vehicles in more than 170 countries and regions worldwide. Toyota’s primary markets are Japan‚ North America‚ Europe and Asia. It is headquartered in Toyota City‚ Japan and employed about 316‚121 people as on March 31‚ 2008. Strengths‚ Weaknesses‚ Opportunities and Threats (SWOT) Location of Factor TYPE OF FACTOR Favorable Unfavorable Internal Strengths • Strong financial performance

    Premium General Motors Japan Automotive industry

    • 1313 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Hrm in Toyota

    • 3682 Words
    • 15 Pages

    Table of contents 1. Introduction 2. Toyota background 3. Toyota production analysis 4. Toyota and globalization 5. Toyota and HRM 6. Ethical issues and globalization 7. Conclusion 8. References Introduction Toyota is one of the largest car manufacturers in the modern world. In fact‚ this multinational corporation has become the leading car manufacturer replacing the world leader General Motors which has remained on the first position within several decades. Obviously‚ this is a tremendous

    Premium Globalization Ethics Toyota

    • 3682 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Toyota Business Plan

    • 834 Words
    • 4 Pages

    Toyota is the leader of the hybrid technology with its Prius. The Prius was the world’s first mass-produced hybrid car (Case‚ paragraph 2‚ ‘The Prius…higher speeds.’). Toyota used the Prius as the centre-piece of their campaign to give themselves a more environmental image compared to their rivals. The reason why the Prius was such a success and other hybrid models were having troubles to get buyers‚ is that the buyers of the Prius want to make a statement about themselves. They want to show people

    Premium Electric vehicle Automobile Plug-in hybrid

    • 834 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Toyota Aygo

    • 6779 Words
    • 28 Pages

    Toyota- Aygo Student:Vuk Mihajlovic Table of contents Introduction..........................................................................................................................................3 1. Toyota Aygo.....................................................................................................................................5 2. Five force analysis..............................

    Premium Marketing Automotive industry

    • 6779 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    Toyota Case

    • 1417 Words
    • 6 Pages

    the globe? How could Toyota use what it has learned through this unfortunate circumstance to better their production? * The debacles as reported resulted in the recall of millions of Toyota cars in the US and other parts of the world. This has affected its financial performance‚ starting in 2009 and in the few years after that. Added to this is the tainting of its reputation as a producer of reliable and safe vehicles. These incidents resulted in financial loss for Toyota‚ the first time in decades

    Premium Lean manufacturing Toyota Production System

    • 1417 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    JIT in TOYOTA

    • 3313 Words
    • 14 Pages

    Prof Anitha Yadav USN - 1PT12MBA29 Dept of MBA‚ PESIT F1 Introduction to Toyota Motor Corporation  Toyota Motor Corporation  is a Japanese automaker headquartered in Toyota‚ Aichi‚ Japan. In 2010 the multinational corporation consisted of 325‚905 employees worldwide and‚ as of March 2013‚ is the thirteenth-largest company in the world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production) and in July of that year‚ the company reported

    Premium Kanban Lean manufacturing Toyota Production System

    • 3313 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Toyota Swot Analysis

    • 350 Words
    • 2 Pages

    Toyota SWOT Analysis SWOT Analysis: Strengths: • New investment by Toyota in factories in the US and China saw 2005 profits rise. • Diversified product range‚ highly targeted marketing and a commitment to lean manufacturing and quality. • In 2003 Toyota knocked its rivals Ford into third spot‚ to become the World’s second largest carmaker with 6.78 million units. Many are now saying that Toyota may become the largest automaker surpassing General Motors by next year. • Uses marketing techniques

    Premium General Motors Automotive industry Marketing

    • 350 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Company Case: Prius: Leading a Wave of Hybrids 1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that‚ in one way or another‚ affect the company’s ability to serve its clientele in

    Premium Toyota Prius Marketing Plug-in hybrid

    • 1239 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Toyota Motor Corporation

    • 470 Words
    • 2 Pages

    CASE QUESTIONS: TOYOTA MOTOR CORPORATION: Launching Prius 1. What buyer value is created with the hybrid powertrain as implemented in the Prius? The value of the buyer is basically  environment protection‚  cost-effective‚  fuel economical  The consumers also demand for a larger‚ powerful‚ spacious and family-welcomed vehicle. 2. How attractive is the automobile industry? Does the hybrid powertrain technology make the industry more or less attractive? Why? The automobile is very

    Premium Automobile Plug-in hybrid Hybrid electric vehicle

    • 470 Words
    • 2 Pages
    Satisfactory Essays
Page 1 14 15 16 17 18 19 20 21 50