Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19‚ 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush‚ the Colgate Precision‚ and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry‚ and with the product’s launch pending there have been several factors
Premium Strategic management Oral hygiene Brand management
and old alike. Unfortunately‚ the rough and tumble side of sports often results in a blow to the mouth and a trip to the dentist. Chipped‚ cracked and broken teeth are common occurrences‚ but one sports-related injury‚ not so easily visible‚ is a tooth root fracture. These fractures are serious and difficult to treat‚ but the good news is — you can protect yourself from this type of damage. Detecting and Treating a Fractured Root Anytime your mouth takes a hit‚ your dentist will want to examine
Premium Dentistry Oral hygiene Teeth
WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
Premium Oral hygiene Marketing Toothpaste
Summary The article “NIST Weighs in on EHR Copy-and-Paste Safety‚” discusses the dangers of providers using the copy-and-paste function within the electronic medical records. It also states ways in which the dangers can be avoided or happen less frequently. Many providers use copy and paste when completing their paper work within EHRs but it can cause some significant damage to the patients. The article stated that many times the provider doesn’t proof read the information after it has been inserted
Premium Patient Health care Medicine
Introduced in September 2002‚ Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal
Premium Marketing Advertising
leading to Colgate Max Fresh’s success in the US market………………………………………………………………………………………..4 Question 2. Critically evaluate CMF’s adaptation strategies in China and Mexico. From a global CMF perspective‚ what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide
Premium Marketing Toothpaste Colgate-Palmolive
THE EFFECT OF SODA ON TOOTH ENAMEL Literature review Soda is one of society’s favorite beverages. Each year‚ billions of gallons of soda are sold in the United States alone. Though it is popular with people of all age groups‚ many experts believe drinking soda may have serious health consequences. Some studies have shown a link between drinking soda and tooth decay and enamel erosion. However some people believe that many experiments are invalid due to the lack of certain factors
Premium Soft drink Tooth enamel
1. What is changing in the toothbrush category? Assess Colgate Palmolive’s competitive position. Toothbrush manufacturers have poured millions of dollars and hours‚ to marry form and function in oral health care products that enable their users to brush frequently‚ comfortably‚ and above all‚ properly. Along the way‚ they have built the U.S. oral care market into a $2.9 billion industry‚ changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. As
Premium Oral hygiene Toothpaste Colgate-Palmolive
most dental patients reach peak candidacy for wisdom tooth extraction. This oral surgery procedure is best performed at this age because the wisdom teeth are fully formed‚ and removing them can prevent overcrowding and other dental issues from occurring down the road. The family dentistry professionals at Lowitz & Meier in Cincinnati‚ OH‚ will assess your teen’s wisdom teeth to determine whether extraction is the best option for them. Wisdom tooth extraction is a common form of oral surgery that minimizes
Premium Dentistry Oral hygiene Teeth
What is a Tooth Extraction? A tooth extraction is the process of removing a tooth from the mouth. The procedure may need to be done for a number of reasons. Sometimes before getting braces‚ a tooth needs to be removed in order for the teeth to have enough room to move into their proper location and order for a straight smile. In other cases‚ a tooth may need to be removed because it has decayed or has become loose due to gum disease. Removing it is the first step in stopping the pain and infection
Premium Dentistry Dental implant Oral and maxillofacial surgery