case research in marketing‚ marketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketing‚ marketing strategy‚ and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis. What is marketing? Today marketing must be understood
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various marketing opportunities becomes necessary for any business organisation to earn higher profits and to grow. It is also essential to differentiate between an idea and an opportunity. Ideas are influenced by dreams‚ hopes and aspirations. When an idea is channelized into tactical interpretations it is an opportunity. (blogs.scansource.com) There can be
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listed on the Hong Kong stock in 1997 (No.0178). the prospectus price in that time was $2.38 HKD. In nowadays‚ SASA stock price has increased to $6.17 HKD. Total market value is $174.1Billion HKD. Annual profit is 6.9 Billion HKD (2011 data) The SWOT analyses of SASA Company Strength: 1. As SASA is the market leader of the Hong Kong cosmetic retail company (30% of the Hong Kong Market). Compare with her main direct competitors BONJOUR and COLORMIX‚ we can find her net profit rate is the highest
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Google Swot Analysis Strengths 1. Leading player in the global Internet industry services market（with 60+ percent market shares in both searches performed on computers and searchers performed on mobile devices) 2. The net income is increasing between 2001 and 2009(Exhibit 4‚ 2001 is $ 6‚985. 2005 is $1‚465‚397and 2009 is $6‚520‚448. So have strong operating performance) 3. Strong brand image （always placing the interests of the user first‚Google has built the most loyal audience on the web.)
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Marketing is selling of products or services‚ the business activity of presenting products or services in such a way as to make them desirable. Component of marketing: • Distribution • Marketing research • Advertising and sales promotion • Selling and merchandising • after sales services • Packing • Pricing • Product advertising Importance of marketing to a business Marketing improves the financial success of most organisations over a long period of time. It does cost the organisation
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Godrej - Corporate Profile Godrej is today one of the largest engineering and consumer products company in the country having varied interests from engineering to personal care products. Established in 1897 by Ardeshir Godrej Started with lock-making.Then went on to make safes and security equipment of the highest order‚ and then stunned the world by creating toilet soap from vegetable oil. Role of Dealers Organizations that manufacture ACs are increasingly interested in retaining
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has expanded the Blackberries capabilities with the addition of full HTML support for web pages‚ the ability to receive RSS feeds‚ and many enhanced online social networking capabilities (Vercillo‚ n.d.). With this history of innovation behind it‚ a SWOT analysis of this product may help us to see what the future holds in store. Due to the innovative history of the BlackBerry up to this point‚ it ’s strengths have helped to keep it in the American consumers consciousness‚ with 37% of the US market
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Management 303 SWOT Analysis MANDATORY OUTLINE I. Organization History‚ including a Mission Statement if possible (10 points) II. Organizational Strengths and Weaknesses (40 points) A. First Organizational Strength 1. Reason it is considered a strength 2. Explain why this strength is a distinctive competence B. Second Organizational Strength 1. Reason it is considered a strength 2. . Explain why this strength is a distinctive competence C. First Organizational Weakness
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SWOT Analysis Starbucks Strengths Starbucks Corporation is a very profitable organisation‚ earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. The organisation
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Milestone Two – SWOT Analysis Strengths (What do I do well?) Weaknesses (Where can I make improvements?) • I am a responsible person and I always finish my charges in time. • I can work late hours because I am purposeful and ambitious. • I can force myself to do my work even if the task is not interesting enough. • I am a fast learner and that helps me to put new skills into practice. • I often avoid long lasting tasks because the most important for me is to achieve successful results. • I
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