Morrison‚ the CFO of Sunshine Juice Company‚ is scavenging for a perfect pricing strategy for its orange juice; however‚ this is not the company’s only problem. It is vital for Sunshine to define its target market before developing its marketing strategy‚ including the pricing strategy of the product. In the following analysis‚ we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry‚ Sunshine‚ and its
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Jamba Juice Company Group Project Summary Submitted by: Laxmi Baraili / Renata Goncales Instructor: Phil Cho Course: BUS504 Operation and Supply Chain Management Jamba Juice Company Content Introduction Mission Values Products and Services Operation Chain supply Issues and problems in operation and supply chain management Suggested solution Conclusion Jamba Juice Company Introduction Jamba Juice is a retailer of beverage and food offerings‚ owns‚ operates
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Asparagus Delight Juicing Recipes Juice Recipe: 4 asparagus spears‚ 3 carrots and 2 celery ribs. Simple Asparagus Juicing Recipes - 6 asparagus spears‚ 3 celery ribs‚ handful of cilantro Pepper Beets Juice Recipe: 1/2 beet with green root‚ 3 carrots‚ 1/2 red bell pepper Beeting it with Cilantro Juice Recipe: 1/2 beet with green root‚ 3 carrots‚ handful of cilantro Sweet Beets Juice recipe: 1/2 beet with green root‚ 1 sweet potato‚ 2 apples Broccoli Sunrise Juice Recipe: 1 broccoli spear‚ 4 carrots
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Jamba Juice Case Study 1/3/14 GBA 513 James Albright Patrick Carson Elizabeth Forte Laura Griffin Introduction Founded in April of 1990 by Cal Poly graduate Kirk Perron‚ Juice Club‚ Inc. opened its first store in San Luis Obispo‚ California. In 1993‚ Juice Club opened and started two other stores‚ one in southern California and one in northern California. Juice Club Inc‚ changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies
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Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling‚ how it’ll help them‚ and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990‚ originally called The Juice Club‚ their stores are now open in most states giving their customers
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analysis‚ Jamba Juice has a number of organizational issues. Primarily‚ Jamba Juice mismanaged their rapid growth‚ which reduced their margins‚ increased their operating expenses‚ and stalled their cash inflows. Failure to instill any organizational culture of financial discipline allowed these problems to permeate throughout the company. The seasonal demand of smoothies was another issue‚ as it created downturns in revenue at certain times of the year. A lack of thoughtful marketing and advertising
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syrup (referred to as Caliber)2. Beet juice is the by-product in the production molasses for sugar beets.3 The by-product is generally not processed further (depends on manufacturer) and commonly contains minute particles dispersed through-out liquid. As a result‚ beet juice based blends have a greater tendency to clog filters vs. caliber based blends.1 Performance Characteristics: Caliber possesses a significantly better eutectic point than that of beet juice. This translates to a greater melting
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[pic] Questionnaire: 1. What brand/s of flavored juice product do you usually buy? Please rank according to preference. (1 – as the most preferred; 2 – as the 2nd most preferred; 3 – as the 3rd most preferred and so on…) __ Tang __ Magnolia __ My Juiz __ Kool Aid __ Nutri C __ Sundays __ Others‚ please specify: ___________________________________________ 2. What brand/s of iced tea product do you usually buy? Please rank according to preference. (1 – as the most preferred;
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Jamba Juice is a chain of smoothie restaurants headquartered in Emeryville‚ California with over 700 locations operating in 30 states‚ the District of Columbia and the Bahamas. Over 500 locations are company-owned‚ with the remainder being franchised.[1] For the 51-week Fiscal Year‚ which ended on January 1‚ 2008‚ sales were $317 million‚ which included sales of $306 million from company locations. Jamba Juice was founded by a Crespi student in April 1990 by Cal Poly graduate Kirk Perron‚ along
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Jamba Juice SWOT Analysis is a basic model that assesses the business environment of an individual firm. This tool identifies the strengths‚ weaknesses‚ opportunities and threats of an organization. An overview of the four factors in this case study is given below 1. Strengths • Jamba Juice is a well-known company and this company grew rapidly to become a top brand in the industry. • This organization has a unique company culture. • This company provides many options and menus of healthy products
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