Internal Marketing Issues in Service Organizations in Malaysia Norbani Che Ha‚ Raida Abu Bakar & Syed Izzaddin Syed Jaafar* Internal marketing is an important concept where firms apply marketing tools to attract and retain the best employees‚ which will later affect business performance. The study has identified constructs (interfunctional coordination & intergration‚ customer orientation‚ marketinglike approach‚ job satisfaction‚ empowerment‚ employee motivation‚ quality of service‚ employee development
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Initial Public Offer Initial public offer (IPO) as the name suggests refers to when a company goes public or issue shares of the company to the public in order to raise capital for the first time. After the IPO‚ the company gets listed and its shares are traded on stock exchange. Once it gets listed then the permission to trade these shares is granted by shareholders i.e. to whom the shares have been allotted in the IPO. There can be many reasons for bringing out an IPO. First‚ when the company
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MARKETING STRATEGIES BY TAJ The ad (made by Rediffusion) shows the enigmatic woman who stands for both hospitality and efficiency. The identity was developed after extensive research on the consumer’s attitudes towards the Taj. Over 60 in-depth interviews were conducted by client and agency. The parameters? Not quantity‚ but quality. The things done right. The quality of check-in‚ the smile‚ the greeting or the welcome drink. The insights gathered were analysed and a clear slot‚ which the Taj could
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New Product Plan (Mushroom Chips) .................................................................................................. .. The New Product Plan ACME Company’s (Natural Mushroom Chips) Made in Bangladesh Introduction to Marketing New Product Plan (Natural Mushroom Chips) .................................................................................................... The New product plan Submitted to Afreen Choudhury Lecturer‚ Department of Business Administration
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Global Outsourcing of American Products and Services Global outsourcing of American products and services is a trend that is becoming increasingly popular with large corporations. For the same services provided in the United States‚ corporations are finding quality work in other countries for a fraction of the cost. The country currently at the forefront of this trend is India. This paper will discuss companies that outsource business to foreign countries and also why they are chose to. The ethical
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Offers may be withdrawn at any time up until acceptance. Discuss the extent to which you agree with this statement and analyze the rules which determine the validity of withdrawal. There are two main issues to be dealt with in order to answer this question. Identify what is certified to be a valid offer and a valid acceptance. The second issue is knowing and analyzing the rules which determine the validity of withdrawal. First and foremost‚ to have a valid contract‚ there must be valid
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INTRODUCTION Marketing must play the leading role in shaping business strategy as Philip Kotler said‚ marketing is the social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others. A product is anything that can be offered to a market for attention‚ use or assumption that might satisfy a want or need. It includes physical objects‚ services‚ persons‚ places‚ organization and ideas. Marketing holds that achieving
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Marketing Plan For Rural Market Area – FMCG Product By:- Somendra Kumar Meena RURAL MARKET Rural Marketing can be defined as a function that managesall activities involved in assessing‚ stimulating‚ and converting the purchasing power of rural consumers into aneffective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of livingand thereby achieving
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denied that service industries have been becoming an important part of world’s economy. In 2006‚ service sector accounted for 71 percentages of European Union’s gross domestic production (Services marketing‚ 2008). Besides‚ reality shows that service marketing brings much hardship which is due to the unique characteristics of services: being produced and consumed at the same time for marketers. Therefore‚ operating service business generates much more new issues than operating classic product business
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NAME: MBONU CATHERINE CHIDINMA YEAR: 2B COURSE: PRINCIPLES OF MARKETING COURSE CODE: MCS 272 TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES INTRODUCTION In the technology boom of the late 1990s‚ several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data. Social media has reinvented the relationship between companies‚ customers‚ employees‚ suppliers and regulators‚ shortening
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