"Marketing orientation of maruti suzuki" Essays and Research Papers

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    Environmental Analysis - PESTLE Porter’s Five Forces Maruti Suzuki India Ltd Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 42.1% of the Indian passenger car market as of March 2012. Maruti Suzuki offers a complete range of cars from entry level Maruti 800 and Alto‚ to hatchback Ritz‚ A-Star‚ Swift‚ Wagon-R‚ Estillo and sedans Dzire‚ SX4‚ in the ’C’ segment Maruti Eeco‚ Multi-Purpose vehicle Ertiga and Sports Utility

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    Equity Research Report Maruti Suzuki Ltd INTRODUCTION Equity Research refers to the study of the performance of the economy as a whole‚ the industry and various companies and analyzing the same. It enables to predict the future performance of a particular stock based on its past performance‚ the current status of the internal as well as the external environment. This include both fundamental as well as technical analysis. The internal environment includes: * The financial performance

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    Maruti Suzuki Manesar plant tragedy turned into crisis About the plant The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres. Initially it had a production capacity of 100‚000 vehicles annually but this was increased to 300‚000 vehicles annually in October 2008. The production capacity was further increased by 250‚000 vehicles taking total production capacity to 550‚000 vehicles annually. The Manesar Plant produces the A-star Swift‚ Swift DZire‚ SX4

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    MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13‚ 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’‚ it always absolutely has to be Maruti 800‚ best known as ‘The Middle class car of India’. BRAND IMAGE:- MARUTI from as a brand itself is seldom looked at‚ as a luxury brand. Maruti as a brand is more linked with the SEC B rather than A. And over past many years Maruti Has maintained and up till certain extent

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    FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their

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    CSR Activities of Maruti Suzuki India Ltd. To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn‚ have supported the company in achieving its vision and business results‚ year after year. As a result‚ sustainability has become an integral part of the company’s approach to business and decision making

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    Corporate Governance Maruti Suzuki India Limited (the Company) is fully committed to practising sound corporate governance and upholding the highest business standards in conducting business. Being a value-driven organisation‚ the Company has always worked towards building trust with shareholders‚ employees‚ customers‚ suppliers and other stakeholders based on the principles of good corporate governance‚ viz.‚ integrity‚ equity‚ transparency‚ fairness‚ disclosure‚ accountability and commitment

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    ------------------- 4TH YEAR ELECTRICAL ENGINEERING YMCA INSTITUTE OF ENGINEERING FARIDABAD [pic] Maruti Suzuki is one of India’s leading automobile manufacturers and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Until recently‚ 18.28% of the company was owned by the Indian government‚ and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10‚ 2007‚

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    Manufacturing Globalization of Maruti Suzuki India Limited Project Members Table of Contents Introduction 3 Maruti – Company Profile 3 Industry Analysis 4 Evolution 4 Current Scenario 4 Background of the Indian Automobile Industry 4 Research Objective 5 The Issues at Maruti 5 Analysis of the Issues 6 GAP Analysis 6 Process

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    During 2007 and 2008‚ Maruti Suzuki sold 764‚842 cars‚ of which 53‚024 were exported. In all‚ over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 15 models‚ Maruti 800‚ Alto‚ Maruti Alto 800‚ WagonR‚ Estilo‚ A-star‚Ritz‚ Swift‚ Swift DZire‚ SX4‚ Omni‚ Eeco‚ Gypsy‚ Grand Vitara‚ Kizashi and the newly launched Ertiga. Swift‚ Swift DZire‚ A-star and SX4 are manufactured in Manesar‚ Grand Vitara and Kizashi are imported

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