India’s largest car manufacturer Maruti Suzuki India Limited is contemplating on establishing an integrated servicing cum warehousing hub at Panagarh in the East Indian state of West Bengal with an envisaged investment of Rs 100 crore. Maruti Suzuki is at present scouting for a 60 acre land at Panagarh region for this purpose and when the hub comes up‚ it will have a capacity to accommodate an estimated 15‚000 cars. According to a senior official of the company‚ the purpose of setting up such a hub
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Introduction Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation‚ the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle manufacturer in the world and the fourth largest manufacturer in Japan in terms of worldwide sales volumes in 2000. Maruti was ranked twentieth in terms of worldwide sales volumes amongst vehicle manufacturers‚ and has been the largest passenger car manufacturer in India. In fiscal 2002
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Suzuki Case 1. What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? The challenges facing Maruti Suzuki management prior to adopting the oracle suite is India at the time was one of the largest car markets in the world and Maruti Suzuki was the leader of that market. Maruti Suzuki then began diversifying their market by adding financing‚ leasing‚ insurance and pre-own car business to it. Due to the size and complexity of their organization‚ Maruti
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“customer orientation” for an organisation in the context of the marketing mix. Please discuss two elements of the marketing mix and illustrate your answer with examples of products or brands of your choice. This essay is for discussing customer orientation and analysis how customer orientation works. During this essay‚ I will show you what is customer orientation and compare it with other different orientations. In addition‚ I will talk about marketing mix in customer-oriented
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Marketing Discussion | Marketing Planning | | Professor Marshall | | BINGXUAN WANG 0154801 | 2013/5/16 | | Marketing Discussion Marketing Planning Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver
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Customer orientation is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. It involves a continuous improvement in business processes. It is "the business seen from the point of view of its final result‚ that is‚ from the customer’s point of view." Customer orientation and sales orientation are two
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Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda Great Lakes Institute of Management‚ Chennai (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) 1 Index Page 1.0 Introduction 3 2.0 Various Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling
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Page 1 Our Team 1- AMIT KUMAR 2-SANDEEP KUMAR 3-YUVRAJ SAINI 4-ANUJ KUMAR 5-RAVISH KUMAR 6-DEEPAK GAUR Page 2 OVERVIEW Introduction MIS Case study of Maruti Suzuki Car Sale Process Flowchart Recommendations Page 3 Introduction What is MIS ? Page 4 Important Points Integration and Streamlining of Business Processes Process Adherence Structuring‚ Storage and Retrieval of Data Instant Generation of Business Analysis Report‚ MIS Control and monitoring Man and Machine
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Strategic Analysis Pak Suzuki Motor Company Limited Muazzam Imtiaz Roll Number: 22 MBA (Morning) 4th – A ACKNOWLEDGMENT In the name of Allah‚ Most Gracious‚ Most Merciful Praise be to Allah‚ the Cherisher and Sustainer of the worlds; Most Gracious‚ Most Merciful; Master of the Day of Judgment. Thee do we worship‚ and Thine aid we seek. The way of those on whom Thou hast bestowed Thy Grace‚ those whose (portion) is not wrath‚ and who go not astray. Ameen
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PROJECT ON “MARUTI STRIKE CASE” TABLE OF CONTENTS * INTRODUCTION………………………………………………………… 3 * MANUFACTURING FACILITY…………………………………....3 * GURGAON MANUFACTURING FACILITY……………………...3 * MANESAR MANUFACTURING FACILITY………………………3 * INDUSTRIAL RELATIONS……………………………………………...4 * FIGURE…………………………………………………………………….5 * MARUTI MANESAR STRIKE…………………………………………..6 * BACKGROUND OF THE STRIKE………………………………….6 * CONSEQUENCES…………………………………………………...6 * STRIKE AGAIN…………………………………………………………
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