TASK 3 : P5 – EXPLAIN HOW AND WHY GROUPS OF CUSTOMERS ARE TARGETED FOR SELECTED PRODUCTS. Product 1 : Café Latte Target Market: People who like coffee and people ages and above. Price: The prize will vary in the cup size. Tall – AED 15 Grande – AED 17 Venti – AED 19 Place: Distributors: The product is available in Coffee House at Deira. Promotion: Flyers: The staff will be handing out flyers to the passers-by. Online Advertisement: The product will be place in the store’s website and any other
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Activity 1: Investigate what a business is and what businesses do. Prepare a presentation in a suitable format on the two business organisations you have selected (this may take the form of a slide show with speaker notes but a written report would be equally acceptable). Within this you will need to: • explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research Introduction In this Business Presentation I will discuss…………. (in this
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Unit 3 P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan. My selected organisation is Virgin Media; I am going to talk about the types of market research they do to contribute to their development plans. I will cover the following: Primary research Secondary research Qualitative research Quantitative research Virgin Media: Primary Research Primary Research is a business finding out a piece of information first-hand. The
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UNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America‚ Asia and Europe. Tesco are also known for being the grocery market
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Unit 1: The Business Environment Assignment 2: The Purpose of Business P3 – Describe how two businesses are organised. In this assignment I will be discussing about how two businesses are organised. The two businesses that I will be discussing about is BHP Billiton and Battersea Dogs and Cats home. The first business that I will be discussing about is BHP Billiton and how they have organised their business.BHP Billiton is an Anglo-Australian multinational mining‚ metals and petroleum company headquarter
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Unit 33 assignment 3 P3 When visiting the website www.nielsen-netrating.com you are taken straight to a page in which you decide which country you want to search business solutions for. This then takes you to a page relevant for that. By sectioning the website by country’s it will mean the user will only be getting answers relevant to the country they want them for which is a useful filter for them. It works by getting people to become a member of the site in order for them to monitor internet behaviour
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Diploma Business Physical and Technological Resources Consider your café and complete the following table. You will need to provide examples of each category of resource listed. Physical Resources Examples (P3) List below some examples of each in your café. How will these be USED in your café? (P3) How it’s going to help you out. How will these be MANAGED in your café? Who is responsible/ how will we know it’s been done? How does this improve performance and help the café meet its aims and objectives
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customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered
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