Policy and Strategy Group Report PARKnSHOP [pic] 1 Content Content 3 Appropriate Illustration 4 Executive summary 5 Company Background 7 External environment 7 Macro environment 7 Porter’s Five Forces Model: Parknshop 9 Internal analysis 11 Value chain analysis 11 Resources- Based View of the Firm 13 Current strategies of PARKnSHOP 15 Key issues 17 Recommendation 19 Conclusion 22 Reference lists 23 Appropriate Illustration Executive summary PARKnSHOP is basically one of the two largest
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Management Information System Assignment ParknShop Infrastructure Report Introduction This is a report focusing on a specified organization’s web page. The assignment will summarize what you see as the infrastructure of PARKnSHOP. Content Introduction * Background of PARKnSHOP Discussion * Internal (IOS) * External (PEST‚ Porter’s five forces and CRM) * Strengths and weaknesses * Achieve Brand Loyalty and Customer Retention Conclusion * The Conclusion
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Introduction PARKnSHOP is the largest superstore in Hong Kong. Be a successful superstore‚ they are using a comprehensive supply chain system. In 1989‚ there were no computers in any of PARKnSHOP stores‚ PARKnSHOP managed the stock manually in that time‚ everything used to take so long and caused lower efficiency. After adopting Electronic Data Interchange (EDI) system (which is called GS1 HK)‚ all data are recorded in the system. The efficiency have been much more improved. In the fast moving
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heard about the supermarket which is PARKnSHOP‚ the image of PARKnSHOP is a large supermarket that where can purchase most of the comment thing we used in daily‚ like rice‚ oil‚ food‚ fruit and so on. In this time we have choose PARKnSHOP as our study company. PARKnSHOP is one of the two largest supermarket chains in Hong Kong‚ the other being Wellcome. PARKnSHOP operates more than 260 outlets in Hong Kong‚ Macao‚ and Mainland China. The first PARKnSHOP store opened in Stanley‚ Hong Kong in
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Task environment analysis of Parknshop Who are the main customers? How is their purchase behavior? Most customers are home buyers. They can shop groceries‚ dairy product‚ sanitary goods‚ personal care and so on. Parknshop offers one- stop shopping experience to cover daily household needs. Customers expect best- of- class service and top quality products. With the vision to become leading retail stores‚ this concept is implemented into every aspect of Parknshop strategic decisions like store
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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