Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
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Branding written report How can celebrity branding contribute to creating more brand awareness? How can celebrity branding contribute to creating more brand awareness? Problem statement This report will cover the subject celebrity branding and how this can contribute to creating more brand awareness. Celebrity branding is a well-known‚ worldwide and commonly used strategy‚ in which celebrities collaborate with a particular brand to promote a product or service. Celebrities can draw attention
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promotion mix- also called its marketing communications mix –consists of the specific blend of advertising‚ public relations‚ personal selling‚ sales promotion‚ and direct-marketing tools that the company uses persuasively. Advertising- Any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Sales promotion- Short-term incentives to encourage the purchase or sale of a product or service. Personal selling- Personal presentation by firm’s sales
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DIRECT MAREKTING: Direct Marketing Channels Any medium that can be used to deliver a communication to a customer can be employed in direct marketing‚ including: Email Marketing Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.[citation needed] One reason for email marketing’s popularity is that it is relatively inexpensive to design‚ test‚ and send an email message. It also allows marketers to deliver messages around the clock
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Tania Ghawi Puerto Vallarta Autos Marketing Research (30pts) Research the 5 main types of marketing research and determine the best method for the below scenario. 5 Types of Market Research *Your answer should be concise and professionally written. *Minimum of 1 page typed and double spaced. *Type your answer as an extension to THIS file. * THIS IS NOT GROUP WORK! Due: Wednesday November 10 1. Surveys 2. Focus Groups 3. Personal Interviews 4. Observations 5. Field
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Coca Cola‚ BMW‚ Adidas‚ Estee Lauder – These are names which provoke images to consumers. “Branding Your Business” by James Hammond‚ examines how brands are essential to the business of anyone who wants to gain a strong market share. It explores how brands make a grand mark in people’s minds and how to use those emotions to sell one’s product. James Hammond has based his book on the theory that a brand is the total perception a customer has about a company‚ its products‚ and its services. He often
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Introduction and history of the company 6 2.1 Mission statement 7 3.0 Nature of products 8 3.1 Home care 8 3.2 Personal care 9 4.0 SWOT analysis of the unilever 9 5.0 PESTEL Factors 13 6.0 Two product option 15 6.1 Introduction to the product 15 6.2 Axe Touch description 16 6.3 Axe Touch ingredients 16 7.0 Marketing objectives 16 7.1 Finance objective 17 8.0 Marketing research 18 8.1 PLC of the selected product 18 9.0 STP Analysis 20 9.1 Segmentation 21 9.2 Target market
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SCHOOL OF CHEMICAL & LIFE SCIENCES Marketing For Life Sciences MODULE CL2803 TUTORIAL 14 (Week 16) Integrated Marketing Communication: Personal Selling‚ Public Relations and Sales Promotion Case Study 1 Eu Yan Sang’s "sugar-free" Infant’s Digestive Support Formula Teabag Infants who feed on dairy products usually develop intestinal heat problems that affect health. To help the infant clear these heat problems‚ many parents in Hong Kong would use traditional methods that involved boiling Chinese
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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aim its marketing efforts and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product‚ place(distribution)‚ promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Market Segmentation: Market segmentation is one of two general approaches to marketing; the other is mass-marketing. In the mass-marketing approach
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