A. Marketing Plan 1. Do a Situational Analysis Target Markets We set our target market based on several aspects below:- Demographic Most of potential customers in Mont Kiara and Taman Laguna are came from high income family that has a higher education and status who has their own level of comfort ability that they wish to live in their daily lives. Geographic Some of people in Mont Kiara are come from Korea and other countries. They came and stay here by renting out house and transportation
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IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy: 10 4. Marketing Communication Strategy: 10 4.1. Advertising: 10 4.2. Direct Marketing: 11 4.3. Sales Promotion: 11 4.4. Personal selling: 12 5. Marketing Organization: 12 VI. Action Programs: 12 VII. Budget ( in one year from 7/2012 to 7/2013
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strategy that will be used to enter the market with the Air Multiplier would be to set up a factory in Japan instead of importing. This was chosen due to the constantly changing Japanese environment. A franchise will be set up in Japan and a direct marketing strategy will be implemented‚ as well as selling the fan in retail outlets and electronic stores in Tokyo. As for the pricing strategy‚ skimming will be used since it is the only bladeless fan on the market. The price will be at around 300 AUD‚ which
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Manage Budgets and Financial Plans ntroduction In this project‚ I will analyze the financial reports of commonwealth bank Australia. 1. To whom is this report disseminated and how this will be done? This report will be disseminated to; * Management * Shareholders * Investors * Creditors * Board of directors * Employees * Government This will be done in any of the following ways; * Through E-mail * Through post * Through newsletters * Through
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Tasteful Catering & Barbequing A Marketing Plan Presented by: Eric Nowell BUSN 319 April 2‚ 2013 Table of Contents 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 2 Competitive Advantage 2 3. Situation Analysis 3 SWOT Analysis 3 Competitor Analysis 4 Company Analysis 4 Customer Analysis 5 Customer Analysis 5 4. Market-Product Focus 7 Marketing and Product Objectives 7 Market-Product Grid 8 Target
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Analysis‚ a profound assessment on the competing schools was made by determining the strengths‚ weaknesses‚ opportunities‚ and threats for each school. Marketing Mix Analysis was also designed to differentiate the three institutions from each other. This analysis focuses on the difference of each institution in terms of the 8P’s marketing namely‚ the product‚ price‚
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Manage Budget and Financial Plan Case Study Introduction Domino’s Pizza Enterprise LTD is the largest pizza chain in Australia in terms of both network store numbers and network sales. It is also the largest franchisee foe the Domino’s Pizza brand in the world. Domino’s Pizza holds the exclusive asters franchise rights for Domino’s brand and network in Australia‚ New Zealand‚ France‚ Belgium‚ Netherlands and Japan. The brand is now owned by Domino’s Pizza. Domino’s Pizza Enterprises now extend
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| Personal Financial Planning Budget | 10/11/2012 | PFP-110-120A-02 Phase I Individual Project | A personal budget is a financial plan of an individual’s or household’s income and expenses over a given period‚ typically one month (www.careeredonline.com). The budgeting process involves estimating future results. In order to prepare this particular budget‚ the previous month is analyzed. This process helps to understand how and where the money is going all month.
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Table of contents III. Executive Summary | 1 | | | 1. Company’s Description | 1 | | | 2. Strategic Focus and Plan | 4 | | | 3. Situational Analysis | 5 | | | 4. Product-Market Focus | 5 | | | 5. Marketing Program 6. Financial Data and Projections 7. Implementation Plan 8. Evaluation and Control 9. Appendices | 6 | | | Chapter Two Environmental Analysis | 8 | | | 2
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[pic] PREFACE Marketing plan is conventional part of Bachelor of Business Administration‚ requires a deep knowledge about the market. This marketing plan provides the students an opportunity to apply their knowledge practically‚ which they learn in their class. This program also creates confidence in students. The students apply different concepts of accountancy‚ management‚ marketing and other subjects practically. Another purpose of this activity is to introduce
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