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    Dell Computers Cases

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    DELL COMPUTER CORPORATION CASES Latar Belakang Dell Computer Corporation (Dell) adalah perusahaan yang didirikan oleh Michael Dell pada tahun 1984 yang bermarkas di Austin‚ Texas. Dell merupakan perusahaan penjualan langsung komputer paling besar di dunia‚ dengan memiliki 34.800 karyawan di lebih dari 30 negara dan pelanggan di lebih dari 170 negara. Dell Computer Corporation menjual desktop komputer pribadi‚ komputer notebook‚ server jaringan‚ dan berbagai peripheral komputer dan perangkat lunak

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    Dell Computer Company

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    DELL’s Working Capital 1. How was Dell’s working capital policy a competitive advantage? Dell has achieved low working capital by keeping its work-in-process and finished goods inventory very low. The competitive advantage Dell achieves from this is that its inventory is significantly lower than its competitors‚ it does not require large warehouses for stocking the inventories and Dell is also able to adapt the fastest to technology changes in the components. The competitors would find it

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    Dell Marketing Strategy

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    Report on Dell Marketing Dell Marketing Introduction Dell Inc is a multinational information technology corporation based in Texas‚ United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world‚ and bearing the name of its founder Michael Dell‚ it employs more than 96‚000 people across the world. Dell has grown by inorganic and organic means since its inception. Some of the notable mergers and

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    Marketing Strategy: Dell

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    Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A. Objectives The main objective for this marketing analysis

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    Dell Marketing Strategy

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    10/28/2010 | | Dell Co. Marketing Plan | C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette Executive Summary For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super

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    Dell Marketing Strategies

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    Executive Summary Dell is considered doing well in the market segmentation in order to avoid unnecessary loss. The management carry out analysis and report to find out which part or area can let them make the most profit. They position themselves as a strategic vendor‚ which is important in the business. From this‚ they have the competitive advantage in order to compete with other IT big business. Dell is also trying to sell affordable or more cheaper product to the customer. Apple is the top IT

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    Dell E Marketing

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    Dell Enhances Online Marketing Capabilities and Improves Site Performance with Commerce Server 2000 Published: September 2001 To improve performance and enable complex online marketing campaigns‚ Dell upgraded its online commerce platform from Microsoft Site Server 3.0 Commerce Edition to Commerce Server 2000. The flexible component-based architecture and extensive prebuilt functionality in Commerce Server enabled Dell to implement its new campaign capabilities in just six weeks of development

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    Entry Strategy Dell has a challenge unlike other companies because it has been in the Indian market for 10 years. It is the second most popular full line computer brand in the nation and has over 60 retail stores. The problem they face is that the need for laptops and desktops is giving way to portable tablets and phones. Dell has made its money for years on the backs of To add to the challenge the Indian Rupees currency is in a downturn which is causing inflation and driving the cost of food and

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    Marketing Mix Dell

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    marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo:The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today,these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal

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    Michael Dell It is vey impressive when you are in high school and you make 18‚000 dollar selling magazines which is more than what your History and economics teachers make. Michael Dell founded the Dell Computer Corporation on November 4‚ 1984. He is the founder‚ chief executive officer and the chairman of the company. Dell is the 44th richest man is the world today according to Forbes.com/wealth/billionaires/list. Michael Dell‚ at the age of seven bought his first calculator. When Dell was an

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