"Marketing plan for acer" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    Acer - 1

    • 1271 Words
    • 6 Pages

    was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. In my opinion‚ the divide and conquer with Acer’s means it is easier to handle the little companies instead of one large company. Acer’s believed that it was important to build a name locally (regional) before going global. With Lenovo they wanted to move straight to global. Lenovo wanted to start marketing out of the Asia Pacific region to areas such as Hong Kong and Spain.

    Premium Personal computer Netbook Dell

    • 1271 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Acer Case

    • 560 Words
    • 3 Pages

    strategy for China? Answer:Acer have a good chance to make China as their home market so Acer can capture critical economies of scale that will allow Acer to develop innovative new product for global market. And the other hand‚ Acer can use their image as global brand to building strong home market. 2. Acer is now the world’s second-largest PC Company‚ behind Hewlett-Packard. How can it sustain its growth? Answer: Acer Inc.‚ the world’s second-largest computer vendor‚ needs reengineering and repositioning

    Premium Personal computer

    • 560 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Acer Case

    • 1039 Words
    • 5 Pages

    CHAPTER 1 • INTRODUCTION TO GLOBAL MARKETING 33 CASE 1-3 Acer Inc. A ISBN 1-256-69396-0 cer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $21.3 billion in 2010‚ also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer became Taiwan’s number-one exporter. Stan Shih‚ the company’s founder‚ built Acer into one of Taiwan’s most successful companies. Despite Acer’s

    Premium Taiwan Marketing Netbook

    • 1039 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Acer Group

    • 1115 Words
    • 5 Pages

    The Acer Group Acer global mission statement “fresh technology enjoyed by everyone‚ everywhere”. The Acer group allied with other companies is globally one of the largest Manufacturers for PC‚ computer parts. Mobile computers‚ network server components etc... Starting in Taiwan‚ Acer was the market leader in thirteen countries around the world and ranked top five in thirty countries globally. With more than 120 enterprises in 44 countries‚ supporting dealers and distributers over 100 countries

    Premium Taiwan Mainland China Republic of China

    • 1115 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    The Acer Group

    • 521 Words
    • 3 Pages

    This case traces the history of Acer as it builds a multinational from its home base in Taiwan. It explores the difficulties faced by an Asian company in expanding internationally and how Acer has overcome these with innovative strategies. The inherent tension between achieving global scale economies and large responsiveness is also explored. In the early 80’s the SWOT analysis on Acer Company was as follow: Strengths: - Leader on the national market - Low cost structure - Visionary and charismatic

    Premium Trademark Economics Brand

    • 521 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Acer case

    • 4479 Words
    • 18 Pages

    CH1: ACER INC IN CONSUMER ELECTRONICS 1.1 About Acer: Acer Inc is a Taiwanese manufacturer‚ produce of computers‚ smartphones and peripherals‚ among of the products are forcing on the low- to mid-priced models. Moreover‚ Acer is the world’s fourth-largest PC brand‚ is also the world’s third-largest notebook computer brand‚ has international operations management team‚ a total of 8‚000 employees in worldwide‚ 2012 consolidated revenue of NT $ 4‚295.11 billion‚ and operating net profit of 1.025

    Premium Brand Marketing Brand management

    • 4479 Words
    • 18 Pages
    Better Essays
  • Best Essays

    Acer Essay

    • 19674 Words
    • 79 Pages

    User Guide 1 © 2011. All Rights Reserved. Acer ICONIA TAB User Guide Model: A100 (Wi-Fi only models) and A101 (Wi-Fi+3G models) First issue: 06/2011 Acer ICONIA TAB Model number: __________________________________ Serial number: ___________________________________ Date of purchase: ________________________________ Place of purchase: ________________________________ 2 Table of contents Table of contents End user license agreement Getting to know your tablet Features and functions

    Premium Google

    • 19674 Words
    • 79 Pages
    Best Essays
  • Satisfactory Essays

    Asus and Acer

    • 487 Words
    • 2 Pages

    Part 2 : Compare the price of Asus N45SL Jay Chou Mystic Edition with Acer TravelMate TM8481-2462G32 14" Notebook Asus N45SL Jay Chou Mystic Edition | Model | Acer TravelMate TM8481-2462G32 Notebook | | Image | | RM2679.00 | Price | RM2560 | Genuine Windows 7 Home Premium | Operating System | Genuine Windows 7 Professional | Intel Core i5-2450MProcessor | Processor | Intel Core i5-2467M Processor | NVIDIA® GeForce® GT 555M with 1GB/2GB DDR3 VRAM | Graphics | Intel® HD Graphics 3000

    Premium Laptop Taipei Jay Chou

    • 487 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    marketing plan

    • 4872 Words
    • 20 Pages

    Caitlin A. Meuser Marketing 250 Professor Berger December 10‚ 2010 MARKETING PLAN PROJECT Executive Summary Apple‚ Inc. designs‚ manufactures and markets personal computers (PCs)‚ mobile communication devices‚ portable digital music and video players‚ servers‚ network solutions and related software and services. The company offers different product lines which include Mac computing systems‚ iPods‚ iPhone handsets‚ the iPad portable multimedia and computing device

    Free Apple Inc. App Store

    • 4872 Words
    • 20 Pages
    Best Essays
  • Good Essays

    Acer Weaknesses

    • 934 Words
    • 4 Pages

    Acer closes in on Dell’s No. 2 PC ranking By Bruce Einhorn‚ BusinessWeek Tuesday‚ January 20‚ 2009 11:33 AM Just a few years ago there was a clear pecking order in the PC industry‚ with Dell at the front and Acer way back in the queue. Dell and its U.S. rival Hewlett-Packard were the clear champions‚ selling far more desktops and laptops than anyone else. Meanwhile‚ little Acer‚ a Taiwanese company that had tried and failed in the 1990s to crack the U.S. market‚ was an also-ran‚ with worldwide

    Premium Netbook Dell

    • 934 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50