DANONE – FUTURE STRATEGY IN INDIA Background: Danone‚ a French company‚ is the world’s sixth largest packaged food company and the world’s leading dairy player. It believes in mergers and acquisitions in order to fuel its geographic and product-line expansion. It has positioned itself as a Health and Wellness company. It operates under four business divisions- • Fresh dairy products‚ • baby nutrition • water and • health nutrition Danone’s brand strategy has been focused on health
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[pic] Danone: A world leader in the food-processing industry This case study was prepared in close collaboration with Danone’s General Management. The authors wish to thank Mr Laurent SACCHI‚ Deputy Director to the Presidency‚ and Ms Charlotte PASTERNAK‚ responsible for press relationships and external communication‚ for their valuable contribution to the elaboration of the case study. © CCMP 2011 Authors: Sylvie HERTRICH‚ Michel KALIKA and Ulrike MAYRHOFER Initiating institutions:
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9-608-107 REV : APRIL 1 6 ‚ 2 0 0 8 ____________________________________________________________ ____________________________________________________ ANE DAMGAARD JEN SEN Global Knowledge Management at Danone At Danone we don’t talk about strategy‚ we react to the context around us. For me‚ it’s like a Lego box that you buy for your children. They start to play‚ trying to find a way to build the image on the Lego box. At the end of the day‚ they give up‚ throw out the box‚ and put the pieces
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effective communication‚ the lack of sound institutionally provided legal structure to support joint venture contracts and perhaps ultimately the lack of cultural fusion. Based on research into organisational behaviour one can already see that the Danone Group’s preference for internalising Wahaha’s CSAs and assets into their FSAs to leverage their competitive advantage clashes against Wahaha Group’s founder and CEO Zong Qinghou’s vision for the brand (Sunny et al. 2012; Peng et al. 2012). From the
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fresh dairy products‚ Danone is the French parent company of the brand named Dannon in the United States. While mostly known to Americans for its extensive yogurt line‚ some more familiar with the company also recognize it for its line of waters‚ such as Evian and Volvic. There exist several main dairy companies‚ specifically dealing with yogurt‚ but only this one has a mission statement of bringing health to the greatest number of people across America. As a past summer marketing intern for the company
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Danone was founded in 1919 by Isaac Carasso in Spain. Groupe Danone is a world market leader in dairy products. The company has been successful in knowledge management through all level of business. The company created ways of transferring and sharing knowledge throughout the company and between employees from around the world as the company has implemented a concept called the “Networking Attitude”. As a global company‚ Donone had to face many challenges‚ such as building information to employees
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Taak 1: Marketingcommunicatie van Danone Inhoudstafel Inhoudstafel 1 Voorwoord 3 Businessmodel 4 Missie 4 Visie 4 Bedrijfskenmerken 4 Het assortiment van de Groep Danone 5 Waarden 6 Identiteit 7 Imago 7 De marketingmix 8 Evian 8 Activia 9 Petit Gervais 10 Actimel 12 Doelgroep 13 Marketingcampagnes 14 Evian 14 Petit Gervais 16 Activia 18 Actimel 19 De benadering van klanten 21 Concurrentieanalyse 21 Nestlé 21 Unilever 22 Friesland Campina 22 Yakult
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Grameen Danone Foods Muhama Yunus reinvented the world by giving the poor a way out of poverty through micro financing with Grameen Bank and improving the health of children with Grameen Foods. With the help of Grameen Group’s establishment‚ he was turned towards Danone‚ where he continued his venture of social entrepreneurship. The partnership between Grameen and Danone was crucial to the organization that was built. Just as Homeless World Cup and Nike partnered to give each other benefits
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When and how did Danone expand into the Chinese market? There are several products primarily sell by Danone are yogurt‚ biscuits‚ and beverages in China. Danone emerged Chinese market at the end of 1980s. Since then‚ Danone has invested heavily in China‚ included building factories and expanding production. Danone purchased shares of numerous market and industry leaders as well. Danone has a network of partnership with few of local market leader in China‚ including Wahaha Group which is 51%‚ Robust
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Wahaha Versus Danone : a) The Joint-Venture : 1- Analysis of the conflict between Danone and Wahaha: In an interview with internet portal Sina quoted as saying‚ Zong Qinhou‚ boss of Wahaha Group‚ the first Chinese beverage producer Danone owns 51% of which‚ called the Chinese government "to enact rules to protect domestic companies from malicious acquisitions "‚ denouncing the takeover attempt of subsidiaries of his company by the French. Verbal attacks against Zong Danone represent
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