large number of competitors and these competitors are in reality very strong. They range from small local corner shop retailer to big giants like P&G‚ Kraft and Nestle. These competitors almost provide equally attractive products and services and sometimes better. These competitors have the power to attract and influence the customers by more attractive substitute‚ prices and marketing techniques. Threat of Substitution : Continuous research and development in the consumer and household products
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MARKETING PLAN FOR PUMA CURRENT MARKETING SITUATION Puma was founded in 1924 in Germany‚ by two brothers‚ and it’s first official ‘out’ was in the 1936 Olympic Games in Berlin. At that time all of the German athletic team was outfitted by the company. In November of 2005 PUMA announced that it will sponsor 8 countries in the 2006 World Soccer Championship. One of the countries that is not included is the US. The growing popularity of the brand has resulted in the worldwide sales gain of over
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Summary The focus of this report is on marketing plan for Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favorite’s music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation
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BUSINESS PLAN WRITTEN ASSIGNMENT “Hot & Cold Coffee Shop” TauhiDay Elahi Id No-2613 May 10‚ 2008 Business Plan I. I. Description and Analysis of the Business Situation Company Description: The type of business that I am offering is a coffee shop. The name of my coffee shop is Hot & Cold Coffee Shop “‚” and I am offering a product and a service. Many people prefer and like peaceful and comfortable
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[pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service‚ a brand‚ or
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Table of Contents: S.No Page No 1. Introduction 4‚ 5‚ 6‚ 7 2. Environmental Analysis 7 3. Competitive Analysis  Nature of current/likely competition ------------------------------ 7  Possible suggestions to look at ---------------------------------- 7  Current and prospective Competitors ----------------------------- 8 4. Competitive Barriers & Sources of Competitive Advantage 9 5. External
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Contents Product Statement.....................................................................................................4 Analysis of the External Environment.........................................................................5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors.....
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Morgan Brooks Professor Young Assignment 2.2 January 30‚ 2013 One hundred and forty years ago‚ Arinobu Fukuhara built on his experience working as chief pharmacist at a navy hospital to establish Shiseido‚ Japan’s first Western-style pharmacy in the Ginza district of Tokyo. Concerned about the inferior medications then available to the public‚ he aspired to separate medical care and pharmaceutical dispensing in Japan. Shiseido’s first president‚ Shinzo
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Importance of a Marketing Plan Think of a successful company in this day and age that has gained success without any use of a marketing plan. Chances are you won’t find one. To have a plan of where the founder of a business wants to take the company is one of the first things that founder thinks of when his idea about the product or service is coming together. Establishing a good marketing plan has proven to be essential to a successful business. “By creating a marketing plan‚ firms like Starbucks
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Marketing Plan Gigels Magic Box Taste of magic" Company Summary: In 1978 El Kowery family had established a company in Egypt named El SHAMADAN Co. For Food Industries S. A. E Business owned by: Mr.Taher EL-Kowery & brothers. Located in Dekheila‚ Alexandria‚ Egypt over 16000 sq. M‚ producing Wafers‚ Biscuits‚ and Chocolates. Overseas For food Products S. A. E is a sister company of El SHAMADAN for Food Industries located in 6th of October City‚ Cairo‚ Egypt covering an area of 28000
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