MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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STUDENT MARKETING PLAN FOR “SUDS & LATHER CUSTOM CAR WASH” A Marketing Plan presented by: STUDENT’S NAME BUSN 319 Table of Contents Pages Company Description & Mission Statement …………………………………………………………………… 3 Environment Trends‚ Opportunities‚ and Threats ………………………………………………………….. 4 Customer Analysis ………………………………………………………………………………………………………….. 5 Car Wash Market Size ……………………………………………………………………………………………………. 5‚ 6 Market Product Grid
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in two categories: Beauty Soap (Lux‚ Capri‚ Dove etc.) Anti Bacterial Soap (Lifebuoy‚ Safeguard‚ Dettol) The share of Anti bacterial soaps is 49% This segment has a value of Rs 8.3 billion It has a annual volume turnover of 33700 tones Antibacterial Soap Market is increasing by 7% The overall soap market is growing by 10% To capitalize on brand equity of Dettol‚ it should position its brand extensions well and Increase innovations. It could very well use its
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Title: Keeping Your Hands Washed Specific Purpose: I would like to persuade my audience to become regular hand-washers Central Idea: By doing something as simple as washing our hands‚ we can prevent unnecessary diseases. Introduction: I. Attention: Honestly‚ how many of you wash your hands every time after using a public restroom? "The American Society for Microbiology wanted to know how many people told the truth about their hand-washing habits. So volunteers called more than 1
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BUSINESS PLAN FOR WASH DRY AND GUARD DETAILING Bachelors Capstone Final Project Elizabeth M. Towler MT499-01 Professor Ernest Norris Table of Contents Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 7 Section 3: Marketing Plan (Strategy and SWOT) 11 Section 4: Operations 16 Section 5: Finance 22 Section 6: Cash Flow Analysis 28 Section 7: Information
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08140700100000004962525AllRound Marketing Plan Group 8: Heather Smith Anna Graham 00AllRound Marketing Plan Group 8: Heather Smith Anna Graham Table of Contents TOC \o "1-2" \n "2-2" \h \z \u Executive Summary PAGEREF _Toc340506951 \h 2Description of Organization2 Mission StatementOrganization DepartmentsSituational Analysis4 SWOTBusiness Portfolio AnalysisMarketing MixExternal Situation AnalysisComponents of Competition Consumer Analysis Industry RegulationsPlanning Assumption
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Marketing Plan: Phase I‚ II‚ III‚ and IV Lora‚ Jina‚ Tina‚ and Josie MKT 421 Jon Smith 1/25/2008 Executive Summary Petsmart would like to introduce a new product called CuddleSmart. This product has been developed in order to aid desired pet owners to control allergies caused by cats and dogs. A four-phased plan has been developed to market the new product. Phase 1 – Development of CuddleSmart • Development of product – 63% of 112.9 American households have family pets. 15% of Americans
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Separation Of a Sample Mixture By Liquid-Liquid Extraction Reading assignment: Techniques in Organic Chemistry 2nd ed pages 75-99. 3rd ed pages 113-140. Topics and Techniques i) identification of solvent layers of two immiscible solvents ii) partioning of a compound between two immiscible solvents and determination of KD iii) liquid-liquid extraction with aqueous acids and bases with organic solvents. iv) use of drying agents Introduction Liquid-liquid extraction is a method used for the
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Hand washing lesson plan 1 hour max Lesson objective To help the students to understand how and when to wash their hands and to help them understand why it is important. What must we learn? Everybody must learn how they should properly wash their hands? What should we learn? They should be able to learn WHY they need to wash their hands. What could we learn? They could be able to teach other people how to be hygienic. Key words in the session: Soap Wash Clean Dirty
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Marketing Plan Letter of Transmittal To Course Teacher Faculty of Business ASA UNIVERSITY BANGLADESH. SUB: - Application for Term paper on Marketing Plan. Dear Madam I am the students of” Marketing Management” course; here I would like to present you Term paper on “Marketing Plan” of Silk Soap. I am really appreciated by you for that this sort of term paper you give me. To prepare this marketing plan i endeavor to follow your
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