-- FREE VERSION -- [Your Company Logo] (if applicable) [Your Company Name] MARKETING PLAN [Month]‚ [Year] [Your Name] [Your Title] [Your Company Name] [Your Address 1] [Your Address 2] [City‚ State Zip] Tel: [ ] Fax: [ ] Email: [ ] CONFIDENTIAL Table of Contents (Right click and Choose “Update Field” when you are done to automatically update the page numbers) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Executive Summary ...........................................
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Market Scenario………………………………………………………………….4 Objectives and Issues 7 Target Market 8 Marketing Strategy 13 Marketing Programs 15 Financial Plans 16 Implementation Controls 18 Executive Summary: The Marketing Plan of Bata India makes a serious effort to rejig its performance. This includes launch of Bata’s overseas brands and revamp of retail formats‚ among others. The plan includes a series of initiatives to bring the customer back into the stores i.e importing
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Car Wash Partners Type of Deal (the method for making money) “Roll up” vs “Start up” Differences and similarities (“low risk‚ high return”?) Nature of risk in roll ups (operational scale/execution capacity) Build company quickly by leveraged acquisitions (at low P/EBITDAs) Economies of scale/cost reductions Go public at higher multiple Car Wash Industry Suitable for Roll up? Low risk High margins‚ “barriers to entry”‚ simplicity Highly fragmented‚ unorganized “Leveragable”? “Improvable”
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What is a Marketing Plan? A Marketing Plan is a document that presents recommendations to fulfill a company’s marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives‚ strategies and tactics. Though your marketing plan is mainly written by your marketing department‚ the best marketing plans are developed using cross- functional teams – this way one might be sure that no critical factors will get overlooked
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Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market
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Marketing plan What’s a Marketing plan ? ← Written statement of marketing objectives‚ strategies‚ and activities to be followed ← The Marketing Plan is a tool that can: ◦ Assist an entrepreneur/organization in monitoring critical short-term goals and objectives‚ ◦ Alert the entrepreneur/organization to make necessary changes in those strategies to avoid long-term failure Outline of a Marketing plan ← Situation Analysis ◦ Background of venture
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Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan Tazo Spa “Tea the Beauty Inside” Written by: Kari Hazen 17th November‚ 2009 2.0 SITUATION ANALYSIS Tazo Tea is known for its unique flavor combinations and holistic approach to tea. They have created a name for themselves within the beverage market and are now looking to expand into the home spa market. Taking the philosophy they have used with their tea
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Grand Plan of Samsung Apps Samsung bada Developer Day at MWC2011 Feb 15‚ 2011 bada Developer Day 2011 Copyright© 2011 Samsung Electronics‚ Co.‚ Ltd. All rights reserved China! Zhōngguó 중국 中國 Samsung Apps Contents 1.Introduction of Samsung Apps History of Samsung Apps Samsung Apps Overview Global Service Coverage Service Channels of Samsung Apps Become a Samsung Apps Seller 2.Blueprint of Samsung Apps Expansion Plan of Samsung Apps New Key Features : 1) Try’n Play & Rent’n Play
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Marketing Plan Wall’s Magnum MARKETING PLAN WALLS “MAGNUM” EXECUTIVE SUMMARY I am from Group I and my aim is to develop a Strategic Marketing Plan for one year ahead for one brand of Unilever Company‚ Magnum Ice Cream. Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement declared to give a clear picture and guide a global marketing plan for Magnum Ice Cream. The paper will assess the changes taking place in the company’s environment
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The Marketing Plan is a highly detailed‚ heavily researched and‚ hopefully‚ well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. forces the marketing personnel to look externally in order to fully understand
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