|MARKETING STRATEGY | | | |[pic] | | Diversity: Having a diverse workforce is fundamental to Fitness First’s success‚ | |not because it’s the right thing to do‚ but because it makes total business sense. We| |employ people from every background and walk of life. It gives
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Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses‚ helping them to become more productive‚ while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF)‚ we tie worker productivity directly to the health
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corporatefitnessworks.com/ Corporate Fitness Works: Move Everybody At Corporate Fitness Works‚ we truly strive to Move Everybody. We believe the path to health and wellness is a resolute lifestyle change. This is our business‚ and we can customize health‚ fitness and recreation services for your organization’s needs. You want a return on investment and competitive advantage in your field. At Corporate Fitness Works‚ we’ve been in the health and fitness management business since 1988‚ providing
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Analysis The following section contains an analysis of the company‚ customer and competitors of Snap Fitness. Analysis of the Company The Snap Fitness franchise has become a global leader within the budget health club industry since starting in 2003. It has since established a large client base of over 1 million members in over 2000 clubs worldwide and 100 clubs throughout Australia (Sloan‚ 2014). Snap Fitness provides a 24/7 service with limited staffed contact hours ranging from 30 to 40 hours per week
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is growing up. Fitness first is one of club in the Australia market‚ they have more market share in the Australia. When we planning open the new fitness club‚ we need to think about it fitness first company background and analysis‚ find out the good information and service in our new company. We need to know more about the fitness knowledge and give the customer good service. We are use fitness first basics knowledge in the first stage‚ but in the report can find out most fitness club problem. The
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Fitness first is the largest privately owned health club group in the world. It comprises 540 Fitness First clubs worldwide reaching over 1 million members in 21 countries. It was introduced into the UK in 1993 and there are 80 Fitness First clubs with over 233‚000 members. In 2005‚ the company was acquired by BC Partners‚ a London-based private equity group. In Australia‚ Fitness First took over a number of Living Well Lady locations owned by the Hilton Group. They also bought the 11-gym Heathland
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physically activity‚ fitness clubs will continually be in growing demand. The state that has the highest percentage of fitness membership‚ Colorado‚ is the ideal location for New Look: Fitness‚ Health‚ and Wellness Club. With 22% of its population already interested in bettering their lives‚ this company will thrive over other gyms that offer the normal gym perks. 3.0 Services Overview New Look will provide most of the typical gym activities‚ but the focus for this fitness center is personal
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knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets‚ as well as monitor and adjust the marketing mix. Assessment description The candidate is to write and present a report on the marketing mix in their own workplace or a workplace that they are familiar with. The full report should address the evaluation of all components within the marketing mix and marketing performance. The report is to be presented to the class
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My fitness plan includes strength training‚ flexibility‚ and cardio-respiratory exercises all in one. These exercises should be done in a weekly fashion in order to attain the fitness level wanted. With this fitness plan a healthy diet and enough sleep is needed. Workout times will vary‚ as you continue with the program weights/resistance may vary as well. Warm up/ Cardio Workout 10 minutes at a warm up pace 15 minutes at a moderate pace 20 minutes at an intense pace Monday & Wednesday (lower
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INTRODUCTION: FX Leisure Fitness centre is a large leisure complex in the outskirts of Birmingham. It is a part of an expanding chain of leisure centres in England. The centre opened 3 years ago but the performance in customer number‚ centre utilisation and profits has fallen short of projected targets. A new General Manager has set about addressing the business’s downturn. One of his decisions was to create a new post of Marketing Manager in which I have been appointed. The centre
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