Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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Bibliography: 1. Systematic Approach to Cost Accounting‚ dr.K.G.C. Nair‚ Dr. jayan‚ Dr Jcob Thomas 2. http://www.termpaperwarehouse.com/essay-on/About-Ford-Motor-Company/22368 3. http://www.termpaperwarehouse.com/essay-on/Ford-Motor-Company/92. 4. wikipedia.org/w/index.php?search=costing+system&title=Special%3ASearch&fulltext=1 5. Ford Strategy :- by Oasis Consultancy
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Launch Date: 23rd December 2010 Models: X1 sDrive 1.8i X1 sDrive 2.0d X1 sDrive 2.0d Exclusive Price: 22 Lakhs-32.5 Lakhs JOY IS WHAT YOU MAKE OF IT SITUATION ANALYSIS: COMPETITOR STUDY: SUV BMW X1 (Petrol) BMW X1 (Diesel) Skoda Yeti Ford Endeavour Chevrolet Captiva Toyota Fortuner Hyundia Santa fe Mitsubishi Outlander Nissan X-trail Honda CRV Engine 1.8 P 2.0 D 2.0 D 3.0 D 2.0 D 3.0 D 2.2 D 2.4 P 2.0 D 2.4 P Power 147.5 174 140 153 150 170 197 168 149 151 Price (in Lakhs) 22 23-32
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Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
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Ford Motor Company Heloise V. Posey Strayer University Professor Marla Boulter Principles of Management (Bus 302) January 28‚ 2011 Abstract: Ford Motor Company was founded in 1903 by Henry Ford who lived in Detroit‚ Michigan therefore giving birth to Detroit ’s title of automobile capital of the world. The first retail dealership was opened by Stephen Tenvoorde in 1903 in St Cloud‚ MN. Mr. Ford was a visionary of the idea of mass production. Mr. Ford ’s ability to make automobiles
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Marketing Plan Nissan Motors. Alexander Good I. Executive Summary The demand in the American automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver’s buying habits. The future generation of drivers will evaluate a car’s performance and price just as much as its impact on global climate conditions. Nissan is responding to the challenge. In 2007‚ we released a new line of clean diesel-powered vehicles‚ the Maxima and the Titan. Our engines
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Table of contents 1.2 Letter of recommendations 1.3 Executive Summary of the marketing plan 1.4 Outline of the marketing plan 1.5 Introduction‚ Background‚ summary and update of the case study 2.1.1 Target Market Analysis Primary Target Market Primary Target Market Demographics Secondary Target markets 2.2 SWOT Analysis: 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition Analysis 2.4 Keys to success 2.5 Macro Environment Analysis 2.5.1 Economy 2.5
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Marketing Plan for Amazon.com Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competitive advantage. However‚ as with many online retailers‚ there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning. This marketing plan consists of environmental scan‚ customer behavioural patterns‚ current segment market‚ marketing strategies and recommendations in strategies. 2) Introduction Amazon.com
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Importance of a Marketing Plan Think of a successful company in this day and age that has gained success without any use of a marketing plan. Chances are you won’t find one. To have a plan of where the founder of a business wants to take the company is one of the first things that founder thinks of when his idea about the product or service is coming together. Establishing a good marketing plan has proven to be essential to a successful business. “By creating a marketing plan‚ firms like Starbucks
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Business plans and marketing plans are quite imperative for the success of a business. These plans outline the mission‚ vision and the financial projections of a business. The business plans assist the owner to comprehend about his or her business in a professional manner. Further‚ usage of the marketing plan and business plan helps to save both time and money as the owner can wisely plan for his resources (Ferrell & Hartline‚ 2011). Through the plans‚ funds can be raised through a well designed
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