TITLE PAGE NAME - SHERA GOPAULSINGH STUDENT NUMBER - 149054971 ASSIGNMENT CODE - MKT306 MODULE NAME - MARKETING STRATEGY MODULE LEADER – KAREN WHARTON ASSIGNMENT – The Herbarium Limited – Cher Mère – Hair Care Product Date Due: January 16th‚ 2015 Word Count: 3825 Cher-Mère – Hair Care Product Line Shera Gopaulsingh EXECUTIVE SUMMARY In 1985‚ when Cheryl Bowles founder of The Herbarium Company Limited decided to start her own company‚ she understood that being a local company she would have
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Marketing Plan (Silk ‘n’ Shine Hair Oil) 1 1 2 3 4 5 6 7 8 9 Executive Summary 1.1 Situation Overview 1.2 Target Audience 1.3 Positioning 1.4 Key Benefits 1.5 Objectives 1.6 Schedule 1.7 Budget 1.8 International 1.9 Risks & Mitigations Marketing Launch Strategies 2.1 Objective 1 2.1.1 Strategy 2.2 Objective 2 2.2.1 Strategy 2.3 Objective 3 2.3.1 Strategy Plans & Deliverables by Department/Function 3.1 Public Relations 3.2 Advertising 3.3 Trade Shows 3.4 Direct Marketing 3.5
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Running head: NATURAL HAIR AND THE LACK OF HAIR CARE PRODUCT PROMOTION Natural Hair and the Lack of Hair Care Product Promotion Celia Hartman Columbia Southern University NATURAL HAIR AND THE LACK OF HAIR CARE PRODUCT PROMOTION Natural Hair and the Lack of Hair Care Product Promotion Natural hair has become very popular among African American women‚ myself included‚ within the last ten years. Finding the hair care products needed is almost impossible. There are no commercials
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market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Malala”. Since the raw materials are very much available in our country‚ we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml
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KARISHMA KAPOOR ADVERTISING CAMPAIGN HANDLED BY OGILVY AND MATHER (O & M) A) OVERALL 1) How did the agency get the account? « Ogilvy and Mather (O & M) have been handling the Dabur account for the past many years and for various Dabur products. Thus‚ they got the account for this ad campaign as a matter of practice. Also‚ the clients were more than satisfied with O& M¡¦s reputation and their work standards. 2) How long has been the relationship with the client? « The relationship
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company manufactures and sells Hair Care products. Vstron waterproof hair gel is our new product‚ and it is a revolution and development of hair gel and its functions. Vstron waterproof hair gel provides a natural and strong hold on all kinds of hair styles‚ and most importantly‚ it is waterproofed. By using Vstron waterproof hair gel‚ consumers will no longer worry about their messy looks after they get wet. Our philosophy is: high-quality‚ natural and good-looking hair style. The strengths of our
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Indian Hair Care Industry The hair care industry has grown a lot in the recent years. The reason can be attributed to the fact that a large portion of our Indian population is using higher quality branded products. Of the estimated Rs.1‚ 611 billion FMCG market in India‚ hair care products make up approximately Rs.91.5 billion‚ or 8%‚ of the total according the Nielsen Retail Audit Report. The 14% growth rate in the hair care industry is also slightly higher than the overall industry average of
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Marketing Plan for Silent Hair Drier: Customer Perception: How many times have you been woken up in the wee hours of the morning because your girlfriend/wife feels that this is the right time to dry her hair? This is a daily problem in households all over the world. Collaborating our innovation with latest technology‚ We at XYZ have developed the solution‚ Our Very own ABC hair dryer. It is the MAC of hair dryers. Its stylish‚ effective‚ southing for your ears ‚ gentle on your hair for daily
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MARKETING PLAN PRINCIPLES OF MARKETING Friday‚ October 20th‚ 2013 By Habib Shaikh [1111192] Submitted to Ma’am Executive Summary Mobility‚ latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today that technology has emerged and the most latest is PDA (Personal Digital System)‚ full
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SYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4 NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ………………………………………………………………
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