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    Gillette Marketing Plan

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    THE GILLETTE COMPANY MARKETING PLAN Second year of Mach3 in the market. 1. Executive Summary * The major goal is to meet the sales volume (unit and US$14400 MM) as well as estimated profits US$ 2880 MM which represents 24% of sales. * Consolidate Mach3 as a successful launch‚ with the objective of recovering the investment in 2 years. * Minimize the effect the higher price of Mach3 might have in foreign markets. * Make consistent efforts in all

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    Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure

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    Marketing Plan Facial Hair Removal Cream For Men Marketing Objectives To maintain as the global leader in the service provider for depilatory (facial hair removal) for men To be the 1st and only company to introduce facial hair removal cream for men To increase market share by 10% in the target market Financial Objectives To increase sales revenue by 2.5% globally for Financial Year 2011 To increase profit by 1.0% for Men Facial Grooming Group for Financial Year 2011 Value Proposition Statement

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    Marketing and Gillette

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    Marketing Management Case 7: Gillette The Razor Wars Continues Prepared by: Hala Question 1: Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in wet-shaving market come to an end? Explain? King C. Gillette has founded Gillette in 1901. It was one of the first great multinational organizations and a marvel of marketing effectiveness. Gillette has set a goal for his company: To offer consumers high-quality

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    Gillette Marketing

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    Gillette Razor corporation was founded in 1901 by King Camp Gillette as the American Safety Razor Company. In 1895‚ while working as a salesman for Gillette envisioned an inexpensive‚ double-edge blade that could be clamped over a handle and simply disposed of when the blade dulled. Gillette spent many years searching for an inventor or engineer that could help him in making the dream a reality. Many people told him it couldn’t be done but in 1901 William Nickerson‚ a Massachusetts Institute of Technology

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    Marketing and Gillette

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    1. How is the Gillette Series being positioned with respect to (a) competitors‚ (b) the target market‚ (c) the product class‚ (d) price and quality? What other positioning possibilities are there? a. The Gillette Series is positioned as premium to the competition. b. Using the slogan‚ “The Best a Man can Get" appeals to the target market not because it is the most convenient or the most price effective‚ but because of the value that is added to products by building on the popularity of sensor.

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    Marketing  Strategy  for   Gillette  Indonesia   Done  by:   Agnes  Naomi‚  1206289905     Ananda  Gabriella‚  1206290081   Klemens  Ismoyo  Djajapurusa‚  1206290043       Marketing  Strategy  for  Gillette  Indonesia     GENERAL  OVERVIEW   Business  Strengths   Gillette   owns   50%   of   the   market   share   in   Indonesia‚   in   addition   it   has  

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    GILLETE PERSONAL CARE DIVISION: MARKETING PLANNING AND CONTROL Assigned by : Prof. Narasimhan Raj Kumar Sub. By : Reema Ghosh 15‚ Padmavati 10‚ Sinto john 19‚ Sumeet Malhotra 20 Introduction: The Gillette Company ‚ was founded in 1901 by inventor King C. Gillette. It was a leading international manufacturer of consumer products ranging from electric razors to ballpoint pens. Gillette has three divisions: 1. Safety Razor division (blades and razors) 2. Paper Mate Division (writing

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    Case No. 5 Developing the Marketing Plan Case: Gillette Indonesia I. BACKGROUND In October 1995‚ Chester Allan‚ Gillette’s country manager in Indonesia‚ was developing his unit’s 1996 marketing plan. Once completed‚ it would be forwarded to Rigoberto Effio‚ business director in Gillete’s Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region‚ which reached from Australia to China. Once approved by Ian Jackson‚

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    Turkish Grameen Microcredit Program The Turkish Grameen Microcredit Program‚ applying the Grameen microcredit model developed jointly by the Turkish Foundation for Waste Reduction of Turkey and 2006 Nobel Peace Prize Laureate Professor Dr. Muhammad Yunus and working in direct collaboration with him‚ was launched in Diyarbakir on July 18‚ 2003 with the first microcredit checks given out by Prime Minister Mr. Recep Tayyip Erdogan. To date‚ the Program runs successful operations in Diyarbakir(with

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