Marketing Plan (Silk ‘n’ Shine Hair Oil) 1 1 2 3 4 5 6 7 8 9 Executive Summary 1.1 Situation Overview 1.2 Target Audience 1.3 Positioning 1.4 Key Benefits 1.5 Objectives 1.6 Schedule 1.7 Budget 1.8 International 1.9 Risks & Mitigations Marketing Launch Strategies 2.1 Objective 1 2.1.1 Strategy 2.2 Objective 2 2.2.1 Strategy 2.3 Objective 3 2.3.1 Strategy Plans & Deliverables by Department/Function 3.1 Public Relations 3.2 Advertising 3.3 Trade Shows 3.4 Direct Marketing 3.5
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DABUR AMLA OIL KARISHMA KAPOOR ADVERTISING CAMPAIGN HANDLED BY OGILVY AND MATHER (O & M) A) OVERALL 1) How did the agency get the account? « Ogilvy and Mather (O & M) have been handling the Dabur account for the past many years and for various Dabur products. Thus‚ they got the account for this ad campaign as a matter of practice. Also‚ the clients were more than satisfied with O& M¡¦s reputation and their work standards. 2) How long has been the relationship with the client?
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Marketing PROPOSAL Prepared for: MUSK Hair Oil Prepared by: Kunal Delwadia Date: 24th September 2013 MUSK Hair Oil Oil of pride Hair oil is a hair care product specifically intended to keep the moisture balance of the hair‚ as moisture is lost due to strong shampoos and harsh chemicals in water. It can also be considered as conditioner to make the hair soft and pliable. Hair oil can come from natural products such as coconut oil‚ fruit extracts‚ milk‚ lemon oil‚ rosemary oil and others
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cr (USD 24.8 bn) Hair Care Rs. 9‚200 cr (USD 2.0 bn) 8% salience Shampoo Rs. 2‚840 cr (USD 600 mn) (31.0%)* Perfumed Oil Rs. 2‚900 cr (USD 623 mn) (32.0%)* Coconut Oil Rs.2‚100 cr (USD 448 mn) (23.1%)* Hair Conditioners Rs. 100 cr (USD 17 bn) (0.9%)* Hair Dyes Rs. 1‚200 cr (USD 253 mn) (13.0%)* Hair Oil Market Coconut based Oils (51%)* Heavy Amla based Oils (15%)* Light Hair Oils (14%)* Cooling Oils (12%) * Others (8%)* Perfumed Hair Oil Segment Source: The
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Chapter 1 The Problem and Its Setting Introduction The hair is our crowning glory that holds true for most people. The way that we carry our hair can greatly affect the way that other people look at you. This is the reason why we need to take care of our hair. Our hair and scalp‚ just like our skin‚ needs special care and attention. One way of caring our hair is by using hair oil. The calamansi‚ also known as the Philippine we need in this study are abundant in the Philippines. We can directly
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Marketing Plan for Silent Hair Drier: Customer Perception: How many times have you been woken up in the wee hours of the morning because your girlfriend/wife feels that this is the right time to dry her hair? This is a daily problem in households all over the world. Collaborating our innovation with latest technology‚ We at XYZ have developed the solution‚ Our Very own ABC hair dryer. It is the MAC of hair dryers. Its stylish‚ effective‚ southing for your ears ‚ gentle on your hair for daily
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|2 | |Current Marketing Situation |3 | |Opportunity and Issue analysis |5 | |Objectives |5 | |Marketing strategy |6
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Castrol Motor Oil [pic] Marketing Plan Date: April-09 Table of Contents Statement of Confidentiality & Non-Disclosure 2 I．Executive summary: 4 II. Situation and environment analysis 5 ¬ SWOT Summary: 5 ″ Strengths 5 ″ Weaknesses 6 ″ Opportunities 6 ″ Threats 7 ¬ Segmentation 8 ¬ Positioning Maps 9 ¬ Competitor Analysis 11 III. Opportunity Identification‚ Assessment and Assumption 12 IV. Objectives 13 V. Marketing Strategy 15 ¬ Target Market Selection 15 ¬ Target Market
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COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: ZD 6703 MARKETING PLAN: HIMALAYA HEAL HAIR SHAMPOO BY KOK HONG LEONG - ZP01949 WONG CHING WOOI – ZP01963 1.0 EXECUTIVE SUMMARY Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant‚ Rauvolfia serpentine‚ which helped pacify them. Fascinated by the plant’s effect on elephants
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1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care‚ Oral Care‚ Health Care‚ Skin Care‚ Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company‚ Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years‚ we have been dedicated to providing nature-based solutions for a healthy
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