UNIVERSITY HND BUSINESS A year marketing plan to take Lush cosmetics forward 9625669 SIMON DAVID MARFO Contents 1. Introduction 2.2.1. Lush cosmetics history 2.2.2. Purpose of the marketing plan 2.2. Lush cosmetics mission statement 2.3.3. Lush cosmetics market 2. Situational Analysis 2.1. Current product analysis 2.2. Product description 2.3. Current pricing strategy 2.4. Current products pricing 2.5. Current distribution
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Cosmetic product Cosmetic product and personal care are products are protected by strong recruitments and these are the basic need of human being and these are the essential value that can be need in any level of life either in direct way or either in the the form of daily needs Nowadays these are the value in the form of business now cosmetics industry are grooming in many ways either in the way of business in small way or either a way of big enterprise .cosmetic industry are the form of representation
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| 3 | |3 |Executive Summary |6-7 | |4 |Plan of the project |8 | |5 |Introduction to consumer behavior |9
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prin prisma factorilor de impact asupra industriei cosmeticelor The cosmetic industry is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic‚ ethical or natural. There are
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market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Malala”. Since the raw materials are very much available in our country‚ we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml
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5 Brand Weaknesses 5 Marketing Opportunities 5 Threats 6 Marketing Communications Plan 6 Target Market 6 Primary Target 6 Secondary Target 7 Marketing Objectives 7 Marketing Communications Goal (Challenge) 7 Marketing Communications Objectives 8 Marketing Communications Strategy 8 Budget 8 Positioning Strategy Statement 8 Marketing Communications Mix 8 Advertising 8 Event Marketing 9 Public Relations 9 Experiential Marketing 9 Online & Interactive
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MARKETING PLAN PRINCIPLES OF MARKETING Friday‚ October 20th‚ 2013 By Habib Shaikh [1111192] Submitted to Ma’am Executive Summary Mobility‚ latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today that technology has emerged and the most latest is PDA (Personal Digital System)‚ full
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Contents i Executive summary 3 ii List of Chart/ Figure 4 1.0 Situation analysis 5 1.1 Company and products background 5 1.1.1 Company introduction 5 1.1.2 Products introduction 5 1.2 Industry introduction 6 1.2.1 Market size and share 6 1.2.2 Developing trends 7 1.3 Macro-environmental analysis 8 1.3.1 Political and legal environment 8 1.3.2 Economic environment 9 1.3.3 Sociocultural environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution
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TABLE OF CONTENTS ACKNOWLEDGEMENT …………………………………………………………………… APPROVAL LETTER ……………………………………………………………………. EXECUTIVE SUMMARY…………………………………………………………………….. THE CHALLENGE ……………………………………………………………………… • Product concept and description ………………………………………………… • Characteristics ………………………………………………………………….. • Strategies to be implemented……………………………................................ • Company’s strategic goals …………………………………………………...... SITUATIONAL ANALYSIS…………………………………………………………………. • Company
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SYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4 NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ………………………………………………………………
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