Marketing Plan Marketing goals‚ objectives‚ strategies Strategic Marketing MRKT5500‚ Stacey Kite Inna Avanesava‚ Lina Du‚ Mengjia Wan‚ Shijia Huang‚ Weici Sun July 1‚ 2014 Executive Summary Honda is Japanese based automobile company; it also has numerous subsidiaries in Asia‚ Europe and North America. Besides‚ the manufacture of motorcycles‚ the company also produces sports equipment‚ marine engines‚ power generators‚ and luxury cars called the Acura (Scott‚ 2012). With the fast development
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Table of contents 1.2 Letter of recommendations 1.3 Executive Summary of the marketing plan 1.4 Outline of the marketing plan 1.5 Introduction‚ Background‚ summary and update of the case study 2.1.1 Target Market Analysis Primary Target Market Primary Target Market Demographics Secondary Target markets 2.2 SWOT Analysis: 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition Analysis 2.4 Keys to success 2.5 Macro Environment Analysis 2.5.1 Economy 2.5
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MRC1313 MARKETING MANAGEMENT SEASON LONG PROJECT Prepared by group 3: Fazarizul Hashidi Bin Mohd Pauzi Muhammad Abd. Hafiz Bin Jafar MR121133 MR121098 Nurshazwani Amalina Bt. Sudirman MR121107 Ziba Habibi Lashkary Tian Yang MR111168 MR111233 Table of content INTRODUCTION – HONDA MALAYSIA .......................................................................................................... 3 1. 2. 3. 4. 5. COMPANY BACKGROUND .........................................................
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Apple with Iphone‚ Samsung with Galaxy‚ Sony Ericsson with Xperia. There are also external and internal factors that affect the company and create Strength‚ Opportunities‚ Weakness and Threats and by analyzing these factors Nokia can figure out marketing strategy and with the development in Vietnam‚ Nokia is reaching their specific strategy that called “global supply chain strategy”. Table of contents Company profile Nokia‚ a Finnish company was established in 1865 and over the past 150
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Activa Launched in 2001‚ Honda Activa was the first scooter model of HMSI for the Indian market. A 102 cc scooter‚ Activa was specially designed keeping in view the needs and preferences of Indian consumers who expressed that the conventional Indian scooter was too big and difficult to handle and that the scooterette was too small and similar to a moped... Dio Dio was launched in 2002 as the first motoscooter in the Indian market... The Marketing Strategy Thanks to the success
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Marketing Strategies of Honda Established September 24‚ 1948 President & CEO Takanobu Ito Capital ¥86 billion (as of March 31‚ 2010) Sales (Results of fiscal 2010) Consolidated: ¥8‚579‚174 million Unconsolidated: ¥2‚717‚736 million Introduction Honda Motor Company‚ Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. It was found by Mr. Soichiro Honda & Mr.Takeo Fujisawa on 24th September 1948. Its headquarter is in Minato
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Built upon innovation and dreams‚ Honda Motor Company Ltd. being a Japan public multinational corporation is well known as a manufacturer of cars and motorcycles. Honda was established on 24 September 1948 and the respected founder is Soichiro Honda‚ borned in 1906 in Hamamatsu‚ Shizuoka Prefecture of Japan. Mr Soichiro’s father owned a blacksmith ’s shop and earned living repairing bicycles as an avocation. In his youth days‚ Soichiro Honda was apprenticed to a car repair shop in Tokyo. In 1923
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EXECUTIVE SUMMARY The establishment of Honda Vietnam‚ which is a joint venture between Honda Group and a state-run company‚ has been considered a political move in the context that the Government wants to protect motorcycle market in Vietnam while still encouraging foreign investments in this sector. With a long – established reputation for quality‚ Honda quickly becomes the largest and most profitable producer in the world and Honda Vietnam is extension of Honda’s operation in this market
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HONDA THE POWER OF DREAMS Sameen Kukar Bus115.05 11/29/2011 professor- Steven Saltzman Table of Contents Customers and Competitors Human Resources Globalization Code of Ethics Sustainability Information and Technology Operations Planning Leadership and Motivation Organization Finance Executive Summary. Sochrio Honda was the founder of the Honda Company. He spent Six years as an apprentice
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researching what the Gen-Y generation finds appealing in a vehicle‚ but most importantly how the Element was to be priced so that it could be affordable to the Gen Y masses. Honda wanted to attract the young potential customers of the Gen Y generation‚ most importantly a customer that would develop loyalty to Honda in the long run. Honda saw an opportunity to understand what a potential young customer would like in a vehicle‚ especially at the point of their lives were they were of college age or slightly
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