MARKETING PRINCIPLES (MKTG 3010) MARKETING PLAN PROJECT Dear students‚ Set up a team of 4 to 5 students. Select a company producing Shariah-compliant products in an industry of your choice. Develop a new product/product line for the company and prepare the MARKETING PLAN. You may find various marketing plan sample‚ one of which you can refer to the textbook (Lamb‚ Hair & McDaniel)‚ Appendix A*. Generally a marketing plan should cover these elements: I. Company Background II. Business Mission III
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Table of Contents: S.No Page No 1. Introduction 4‚ 5‚ 6‚ 7 2. Environmental Analysis 7 3. Competitive Analysis  Nature of current/likely competition ------------------------------ 7  Possible suggestions to look at ---------------------------------- 7  Current and prospective Competitors ----------------------------- 8 4. Competitive Barriers & Sources of Competitive Advantage 9 5. External
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Introduction Projects are used today as a way of achieving a variety of outcomes in local or international locations for new constructions‚ new product development‚ product improvement‚ process design‚ process improvement‚ utility installation‚ theory and technology development‚ and many more. Bringing a project to a successful conclusion requires the integration of numerous management functions like controlling‚ directing‚ team building‚ communication and others. It also requires cost and schedule
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Marketing Plan Project Computer Business Consulting Leiza L Martin GM 522 Marketing Keller Graduate School of Management Prof. Ken Ninomiya October 17‚ 2010 Marketing Plan Executive Summary Services Description‚ Situation Analysis Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring‚ training and documentation of systems
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Marketing Plan Jessica Gahtan‚ Nick Hung‚ Ricky Wu‚ Harris Khan Executive Summary Nu-oats‚ a snack bar‚ is a product line extension of Nutella chocolate hazelnut spread. Leveraging the worldwide reputation of the existing brand as well as the expertise of the parent company (Fererro). The bar will be launched in the Canadian market and its marketing communications will be targeting 8-11 year old active children. Nu-oats is appealing because of its great taste‚ energy-boosting effect‚ and lack
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BSBPMG510A Manage Projects Assessment Task 3 Community Group Partnership Project Plan Community Group Partnership Project Plan AOL Project Plan – Partnership Portfolio Date: 15/09/12 Last Revised: 20/09/12 CONTENTS Purpose…………………………………………………………………………………………………………………………………….. | 4 | Project Approach and Timeline………………………………………………………………………………………………………
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Introduction Writing the project plan provides a structured framework for thinking about how the project will be conducted. A significant value of writing a project plan is the process rather than the outcome. It forces the players to think through their approach and make decisions about how to proceed. A project plan can be formal‚ as stakeholders and supporters approve documents and procedures used to guide both project execution and project control. Overall‚ project plans create a system of document
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Project Plan Linda M. Sharp Dr. Robert E. Culver Directed Research Project – CIS590 September 5‚ 2014 Signatures/Approvals Ben Doe We Are Big‚ Incorporated Chief Information Officer - Sponsor Date Natalie Black Environmental Technologies Program Vice President of Operations Date Ito Smith Environmental Technologies Program Program Manager Date Kevin Reid Environmental Technologies Program Information System Security Officer (ISSO) Date Change Description
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TO WRITE A MARKETING PLAN How to Write a Marketing Plan? Marketing Plan A marketing plan is basically a business plan of the company. It enlightens on how the company is going to work and what marketing strategies it will incorporate in order to achieve a successfully running business. It can also be referred as a blueprint of the company’s entire marketing efforts. It communicates to the customers on the value of goods and services. Having an effective marketing plan can inadvertently
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Responsible Start Date Finish Date 1. Analysis Project Objectives Identifying mission & vision Questionnaires with patients Meeting with experts Discussion with stakeholders Document current system Owner‚ Project Manager and Operation Manager Indep 2. Objectives and Requirement Scope: Business needs‚ requirements‚ deliverables‚ constraints and work breakdown structure Schedule: Activities schedule and project milestones Costs: Project budget and its funding approach Procurements:
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